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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?


To: Beachbumm who wrote (7290)1/26/1998 10:20:00 PM
From: Roads End  Respond to of 64865
 
Gates holds no loyality for him or from him.
Here is the article from the Wall Street Journal Interactive tonight.

RealNetworks, Sun Plan Pact
In Move Away From Microsoft

By KARA SWISHER
Staff Reporter of THE WALL STREET JOURNAL

RealNetworks Inc., a small software company that plays a big role in Internet
sound and video, is forging an alliance with Sun Microsystems Inc. that could
create tension with one of its partners and major shareholders, Microsoft
Corp.

The strategic technology and marketing agreement will essentially make
RealNetworks' products -- software that allows users and producers of
Internet content to send and receive audio, video and other multimedia
services using the Web -- work best with Sun's Solaris line of servers.

Sun and Microsoft are bitter rivals in setting Internet technology standards,
particularly for the server machines used to store and manage Web pages.
Sun and its Solaris operating system, a variant of the Unix software used by
many computer makers, tend to dominate high-end Web businesses, where
reliability and heavy transaction volumes are paramount. But Microsoft is
mounting a fierce assault on that business, using its Windows NT operating
system to push low-priced personal-computer hardware as Web servers.

The deal with RealNetworks, however, could give Sun an important edge,
because it is unlike traditional "bundling" relationships where the software is
simply offered along with hardware without much integration. Instead, said
RealNetworks Chairman and Chief Executive Rob Glaser, Sun and
RealNetworks will "optimize" the latest versions of its software specifically
for Sun's line of servers.

"We're aiming for a dramatic improvement in performance and scalability,"
said Mr. Glaser. "They will have the servers that work best with
RealNetworks' architecture."

RealNetworks still plans to make products that work on Windows NT. But
the Sun deal is a surprising tilt away from Microsoft, which in July paid $30
million for a 10% nonvoting stake in RealNetworks and also paid it $30 million
to licensing the source code of its "streaming media" technology. But
Microsoft also recently bought one of RealNetwork's main rivals outright and
has been developing and selling its own software called NetShow that
competes directly with RealNetworks' products. In a further twist, Mr. Glaser
and many of his top managers at the Seattle-based RealNetworks used to be
high-ranking executives at Microsoft in Redmond, Wash.

As part of the deal announced Monday, Sun of Palo Alto, Calif., will market
the combination of RealNetworks and Sun technology to companies that are
seeking to deploy multimedia applications in their businesses, including in the
entertainment, broadcasting, web-hosting and corporate markets. Sun and
RealNetworks will also be developing versions of its popular RealVideo and
RealAudio products that will be based on Sun's Java programming language,
which is being promoted as an alternative to Microsoft's technology.

Bill Correll, a Sun marketing manager, said it was attracted by RealNetworks'
technical leadership and what seemed to be weakening ties with Microsoft.
"We looked into the Microsoft-RealNetworks relationship pretty closely and
feel that they are becoming more competitors than partners," he said.

A spokeswoman for Microsoft said the company had no immediate comment
on the agreement.

Analysts praised the pact. "It's a crucial deal for both of them," said Allen
Weiner of Dataquest, a San Jose, Calif., market research firm. "Sun has been
sluggish in its attempts to get into this area and this agreement puts them right
into the sweet spot, especially with people that might have been considering
using Microsoft products."