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Technology Stocks : CheckFree (CKFR) -- Ignore unavailable to you. Want to Upgrade?

To: Brooks Jackson who wrote (1349)	1/27/1998 7:53:00 PM
From: Spots	Read Replies (3) \| Respond to of 8545

Well, there are those of us (and I'm only one) who post here occasionally with great interest in the company but the hope (so far forlorn) of actual earnings. We seldom (I never) get responses. Which is OK, what can you say to the non-faithful? I am a happy Checkfree customer, BTW, and a disgruntled QUICKEN customer (my desktop icons for Quicken are labeled 'QUACK', 'CLUCK', and 'DEADEN' on the various PCs in my house). I could, if anyone's interested, explain how I've progressed in CKFR usage (as a customer) from tentative to solid to near total dependency. This progression is what keeps me lurking on this thread. Minus earnings (called here positive "surprises") have so far kept me from becoming a stockholder. Nevertheless, I've lurked here with interest for several months. Regards Spots

To: Brooks Jackson who wrote (1349)	1/27/1998 9:08:00 PM
From: TLindt	Read Replies (2) \| Respond to of 8545

I guess we need a comparison here....at least I do. And then you can all tell me I'm nuts' when I'm buying this in the teens and at $10. Ameritrade just released it's results on it's last quarter. They spent 24.9 million dollars last Q to get 51,000 new accounts. This interests me because I'm interested in e-Commerce. 51,000 customers for an expenditure of 24.9 million, or $488 in advertising to draw in a new customer[24,900,000/51,000]. On the other hand Checkfree picked up 200,000 customers, and their total expenditure was 7.883 Million, or $39.41 in sales, marketing & royalties to draw in a new customer[7,883,000/200,000]. However they are not spending money to advertise the service, they are letting the Banks set the pace. So what is the net difference Q to Q in sales, marketing & royalties? In September Checkfree spent 7.426 Million for sales, marketing & royalites. on 2 Million Customers. So what was the increase Q to Q? 7.883-7.426 = .457 Milllion In my mind they picked up 200,000 customers for $457,000 increase over and above what it cost the previous quarter, or what $2.29 for each additional 'new customer'? In any case, however you figure it....Ameritrade spent 4x as much for 1/4 the new customers. Speaks highly of providing the best backend service to Banks & Billers and let them do the marketing, because it is in their best interest to do so. Looking foward to a fricken explosion in customers as this billing thing moves from concept to reality. All In My Honest Opinion.