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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Michael Coley who wrote (45952)	1/28/1998 2:07:00 AM
From: Michael Coley	Respond to of 58324

RE: Tie Ratio / Advertising Budget. A couple other tidbits that I found while looking through old news releases, messages, and SEC filings: * When Iomega announced the millionth Zip sold, they also announced that they had sold "almost 10 million" Zip disks. So it appears that the tie ratio--at least at that time--was about 9 or 10. I don't think that they've ever published the number of disks sold since that time (but I could be wrong). * In the 1996 10-K, they quantified that $70 million of the $191 million SG&A number was from advertising. That's about 35%. If 1997 had the same percent, about $100 million of the $292 million was advertising. So it looks like they're doubling (at least) their advertising budget here in 1998. - Michael Coley - wwol.com