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To: Jeffrey S. Mitchell who wrote (252)1/28/1998 4:52:00 AM
From: SI Brad  Read Replies (4) | Respond to of 32871
 
Yep, that's pretty close. 2/3 of our *traffic* (i.e. page views) is created by non-members. The ratio of unique non-members to members is significantly higher than 2/3 over a one-month period because the members (many of whom come back every day) generate more page views per unique person than non-members.

With that in mind, I would give it a factor of 40.



To: Jeffrey S. Mitchell who wrote (252)1/28/1998 11:55:00 PM
From: Trader X  Respond to of 32871
 
Those are the ratios we needed back when I made our survey on Swaps.