To: Randy Ellingson who wrote (8528 ) 1/28/1998 4:57:00 PM From: John Wang Read Replies (3) | Respond to of 11057
Randy: This price war and over-supply is as severe as previous one if I remember well. The previous over supply situation occurred some time around 1993. All HDD companies lost money for a few quarters. The over supply ended after 1.5 year or so. There is one big difference today versus 1993. There were much more HDD players during 1993. Today, there are about 11-12 players in the world. The top four control about 80% of the world market. The market continues to grow double digit due to strong PC growth and internet. I think that SEG, QNTM and WDC all expanded their manufacturing capacities in summer 97 anticipating great Christmas selling at the same time Fujitsu, Maxtor and Samsung did the same. From my memory of all news events, Seagate did the usual summer dumping of low end products first before Fujitsu and Maxtor bettered Seagate and took over the pricing game till recently. Maxtor was quite successful last year in time to market of their high performance desktop aided by their new ASIC chip strategy. It is hard to say when this over capacity will end. But, I think that it is going to be sooner than last cycle for the reasons stated above and the fact that Seagate is laying off people, closing facility, postponing facilitization of building. For the short term, WDC stock has no clear direction. It may re-test the low or it may break 20 depending on tomorrow's quarterly report and conf call. It will be nice for Seagate to buy out Maxtor and for Samsung to exit the business. For that to happen, Koreans have to feel that their precious cash for investment is better put in DRAM than this low margin desktp HDD business. If they don't feel so, they will continue to be disturbing factor for HDD business. At this moment, I heard from my friends of major Amercian semi equipment comapny stationed in Asia that they have temporarily stopped all purchase activities for semi equipment due to stranded cash position and unfavorable exchange rate. But, DRAM is considerd their prime business. If they lose it, they go back to stone age in terms of semi technology. They will not give that up. So, the precious cash has to be reserved for semi technology upgrade. As for HDD technology, WDC is there with strong competitors with 2.1G/platter drives from Gbytes/platter stand point. From total Gbytes/drive stand point, WD is lagging because WDC use three while Maxtor, Quantum, Seagate use maximum of 4 platters per drive. For SCSI drive technology, I think that WD is quite advanced with their 9G MR drives. They only use 6 platters to build 9G while the rest of players have to use 9 to 10 platters to build the same 9G. That means that WDC has better cost for these drives. Mumbo jumbo... I don't think that I address your questions. You can say that I am as confused. John