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Technology Stocks : AMD:News, Press Releases and Information Only! -- Ignore unavailable to you. Want to Upgrade?


To: Ali Chen who wrote (4078)1/28/1998 5:34:00 PM
From: Paul Engel  Read Replies (4) | Respond to of 6843
 
Ali - Things are Looking UP for AMD!

Here's there new price structure - guaranteed to improve AMD's profitability!

Paul

{====================}

news.com

AMD reacts to Intel, cuts
prices
By Michael Kanellos
January 28, 1998, 12:20 p.m. PT

Advanced Micro Devices this week reduced
chip prices in reaction to price cuts from
market leader Intel.

AMD has vowed to keep its processors at 25
percent below the nearest Intel equivalent.
With these cuts, the Sunnyvale, California,
company maintains its promise.

Under the new pricing structure, the 233-MHz
version of the K6 will sell for $145, down 44
percent from $225, according to AMD
spokesman David Frink.

The 200-MHz version of the chip will now sell
for $92, down from $160, a 42.5 percent
reduction.

Both of these chips are currently
incorporated in sub-$1,000 PCs, most
prominently in Compaq's new Presario
consumer models. With the price cuts,
consumer systems with these chips are
expected to drop even more in price,
possibly hitting new lows below the $800 or
even the $700 mark.

On Monday, Intel announced price cuts
across its processor line. The 233-MHz
Pentium MMX was cut to $193 while the
200-MHz version Pentium MMX was cut to
$123.

The 166-MHz version of the K6 chip was not
cut and continues to sell for $84, since AMD
does not expect to sell or supply many more
of these chips, Frink said. The prices quoted
are volume prices for computer vendors.
Individuals buying K6 chips in a store will pay
more.

While still struggling with manufacturing
problems, AMD has been on a roll this year.

In January, Compaq began to release
consumer computers based around the K6.
Virtually all of Compaq's value-priced
desktops now use the K6, and Compaq has
also elected to use the K6 in a laptop.

Frink did not provide pricing on the upcoming
266-MHz K6, which is due at the end of the
quarter or early in the second quarter.