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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Robert Skinner who wrote (46447)	1/31/1998 2:15:00 PM
From: Rocky Reid	Read Replies (2) \| Respond to of 58324

>>I also think Iomega needs to add a four note jingle that sounds like the name Iomega sung to each add.<< Maybe Brian Eno could work his magic on it (he did Intel's DING! BUM BUM BUM BUM! in addition to all the U2 and David Bowie stuff).Or, better yet, they could hire me for that. Imagine me with my E-Mu sampler slaving away, and storing everything on my SyQuest SyJet to boot! Kinda reminds me that the Intel and Microsoft logos were designed on Macs!

To: Robert Skinner who wrote (46447)	1/31/1998 2:45:00 PM
From: Michael Coley	Read Replies (9) \| Respond to of 58324

RE: Iomega Q4 1997 Conference Call Transcript. I'm still working on the transcript (about 50% done now), but I've put what I have so far out on my web site at: wwol.com This includes Kim's discussion on the quarter, Len's discussion of the financials, and the first question from the Q&A session. I also need to proofread it, check the numbers for accuracy, and format the HTML a little better. I'll post another update when I've finished the rest. - Michael Coley - wwol.com

To: Robert Skinner who wrote (46447)	1/31/1998 2:55:00 PM
From: Michael M	Respond to of 58324

Bob...I like the jingle idea. You mentioned some other good selling points that could be stressed yesterday...privacy was a big one IMO (cheap shot dept: how about a darkly lit ad with a guy...back to camera...typing away in front of a brightly lit monitor...starts as a long shot and slowly zooms in as voice over notes that one ZIP disk holds the addresses and phone numbers found in every single phone directory in the world...the ultimate little back book, or some such...as the shot frames just the guy's back and part of the monitor and computer, the guy reachs up, removes the ZIP disc...he's putting it in his pocket as he turns toward the camera revealing the well-known SE Presidential Grin...and says, hey, man, there's some stuff you just gotta keep private!) Seriously, I think the "in-the-know-" tech crowd is fully aware of ZIP...they're not the audience for this 100 MM campaign. The "unwashed masses" must be made aware of (1) ZIP's existence, (2) how ZIP can make their computing experience a whole lot easier...uncomplicate what seems complicated and (3) about 101 specific things ZIP's good for...at the least, a Letterman style top ten list. Oh, and BTW, we must not forget to leave the impression that if you don't have ZIP, you don't have zip! For starters, I'd like to see an ad with a guy in "back-up hell'" maybe glancing up once or twice at a clock ticking loudly and sloooowly as the floppies pile up and up and fall on the floor and he's making little labels, etc., etc. Enter his cute, adoring, little girl (not some smart-ass-I know everything-about-computers-kid) who helps her Dad (Mom?) by showing the built-in ZIP drive on the new computer and stating its function. Dad (Mom) goes berserk with joy, holding up one ZIP disk, repeating "You mean I only need ONE of these!"...he sweeps the floppies off the desk and asks the kid, "hey, want to go to the Beach (or something). Tag lines??? There must be a bunch the smart people here could come up with (including Bob's jingle, of course (Rescue Me...?) Bottom line...humans one, computer zero, thanks to ZIP (maybe we could have some horrible little meanie gremlin...bug...that peeks out of the monitor from time to time and is constantly defeated by ZIP...ala Roadruner...could be a continuing theme). Regrets to anyone offended by the presidential ref. no intent to bring politics to thread was intended.