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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?


To: Mitchell D. Wilcox who wrote (5178)1/31/1998 7:10:00 PM
From: t36  Read Replies (2) | Respond to of 23519
 
if you did not already own vvus did the commercial spark an interest in you??would you call your broker or look it up on the internet to see what its all about?? i did not see it. fellow investor. sue



To: Mitchell D. Wilcox who wrote (5178)2/1/1998 5:14:00 AM
From: James Baker  Read Replies (3) | Respond to of 23519
 
I don't know if it was just me but I was working on the computer sitting in front of the TV. The ad came on twice while I was there but each time I became aware of it about in the middle so I was most impressed with all of the negative disclosure messages. I did not get grabbed by any opening line to get a positive messsage out of this ad at all.
Again the question: was the ad effective in getting patients and docs to consider MUSE.

BTW I opened last week's Managed care tabloid and found a glossy insert ad for a new injectable apros. product. The front showed dejected man and woman in bed, backs to each other. Open it up the they are facing each other and ready for action. A Picture showed the product package with 2 vials. syringe and needles. It was tastefully done and I wish MUSE was the advertiser for this one .
Jim