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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Neil_L who wrote (5186)	1/31/1998 10:14:00 PM
From: LoLoLoLita	Read Replies (1) \| Respond to of 23519

>>Whatever the case, their excuse for not showing it is lame. But Vivus sure has a good excuse for not forking over the mega-bucks it would have cost them to run that ad during the Super Bowl.

To: Neil_L who wrote (5186)	1/31/1998 11:34:00 PM
From: Quad Sevens	Read Replies (2) \| Respond to of 23519

Uh, Hellloooo .... This was the Super Bowl. You do not venture into such a new topic for the first time during this sacrosanct--and very lucrative--male tribal bonding ritual. It's obviously not offensive; NBC is simply lying. But NBC has to worry about other advertisers. I think this is the main thing. Think about it: A lot of these male viewers would be confronted with a topic they are half hiding from themselves, and now they see it during the Super Bowl. Soul-searching time. No one's going to be in the mood for belchy fart humor immediatley after that. They're going to get a little serious, a little thoughtful--a quiet moment for many men. Shudder ... that is patently anti-American (i.e., against the usual mindless malleable consumer consciousness the ad agencies love to sell to their clients). I can tell you, if I were Annheiser-Busch (a strange concept, but you know what I mean), I WOULD NOT WANT MY SWAMPY BUD ADS TO FOLLOW THAT VIVUS AD. Would you, at 1.3 MD (megadollars) per minute? Wade