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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Francis Muir who wrote (46497)2/1/1998 12:34:00 AM
From: Michael Coley  Respond to of 58324
 
RE: Focus of the $100MM advertising campaign?

Fido,

The way I understood it, the focus will be two-fold:

1) Ramp up the growth of Zip sales to the next level, reducing the time to standard.

2) Educate consumers as to why they need more disks.

To me, there was far more emphasis (both in the CC and here) on #1. #2 is definitely a part of it, though.

I have another 15 minutes or so of the Q&A added to the transcript now:

wwol.com

- Michael Coley
- wwol.com


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