Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Robert Skinner who wrote (46534)	2/1/1998 3:25:00 PM
From: Rocky Reid	Read Replies (5) \| Respond to of 58324

Portable a problem? No, not in itself. But the manufacturers know that portable devices are generally niche products, and are priced accordingly. Notice the price point for digital cameras. The average price has hovered around $500 to $600 for a couple of years now. Instead of lowering the price as time goes by, they have opted to improve the electronics and optics. They fully realize the elasticity of demand for this niche, and are able to set a relatively stable price to squeeze every dollar they can out of it. The success of Vapor! depends on getting the general public to hop on board the portable electronics bandwagon. However, I believe that instead of buying a $500 digital camera with Vapor! on board, Joe and Marge Whitebread will buy a $70 auto-35mm film camera, a $150 Nintendo64 for the kids, that pretty Banana Republic blouse for $70, 2 tickets to the Knicks game, groceries for a week, and a case of Bud.