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Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: D PARKER who wrote (466)	2/12/1998 12:54:00 PM
From: D PARKER	Read Replies (2) \| Respond to of 18444

Industry related news item: biz.yahoo.com Thursday February 12, 12:01 pm Eastern Time Company Press Release SOURCE: Cyber Dialogue Retailers Losing Business to Web, New Survey Shows Personal Online Shopping Exploded in 1997, According to Latest American Internet User Survey NEW YORK, Feb. 12 /PRNewswire/ -- 75% of adults who use the Web sought online product and investment information in the 4th quarter 1997, an increase from the 2nd quarter when only 54% of adults used the Web to locate similar information, according to the latest update of the American Internet User Survey, from cyberdialogue/findsvp. ''30 million adults are using the net to locate product information on products as diverse as travel, software, investing, and automobiles,'' said Peter Clemente, vice president of Cyber Dialogue. ''In 1997, 11 million adults completed their information retrieval by making an online purchase and most significantly, one in five of these individuals said they shop less in retail stores as a result of shopping online.'' The news is not all bad for retail; 36% of product information retrievers reported that they eventually went to a local store to buy the product, but the trend is for users to start their product search on the Internet. ''Web merchants stepped up their level of merchandising last year, and online shoppers responded positively. Users love the fact that they are in charge of the shopping experience and can find very specific comparison shopping information any time they want without being pressured by sales personnel,'' Clemente observed. Additional data points of interest include: -- 14% of Internet shoppers also say they shop less via mail-order catalogs -- The higher the household income, the more likely the individual is to retrieve product information or purchase online -- 95% of Internet shoppers said they were satisfied with their online shopping experience The American Internet User Survey is a comprehensive overview of Internet users and potential users. Updated twice a year, the survey covers such topics as business vs. personal use, online commerce, ISP trends, content preferences and in-depth user demographics. Sponsorship information can be found at: cyberdialogue.com , or by calling Mr. Dana Simmons at 800-965-4636. Cyber Dialogue was founded in 1993 to help marketing professionals identify, segment and target online consumers. The company develops both custom and syndicated research. Examples of Cyber Dialogue's primary research include: The American Internet User Survey, The Small Business Internet Survey and Cybercitizen Finance. SOURCE: Cyber Dialogue