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To: jack w garnes jr. who wrote (5228)2/1/1998 11:44:00 PM
From: Mark A. Stang  Respond to of 23519
 
New York Magazine, 2/2/98 issue, p. 16

The Critic's Eye:

"Scrimmage Makeover--Where Have All the Macho Super Bowl Commercials Gone?" by Barbara Lippert

[Final Paragraph of story:]

"Ironically, the only spot that spoke directly to men was rejected by NBC censors. ATTENTION IMPOTENT MEN, ALL 20 MILLION OF YOU, the ad begins, using scrolling text, like a last-minute bankruptcy sale ad. It's a pitch for a new penile micro-suppository drug called "Muse". Though the spot can be seen on CBS in prime time, NBC ruled that the Super Bowl wasn't a correct venue for a product involving "erectile dysfunction". For now, censors are keeping that erectile-tissue issue away from the Bowl; they'd rather let frogs fry."