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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: phbolton who wrote (7092)	2/3/1998 12:53:00 AM
From: Bill Harmond	Read Replies (1) \| Respond to of 27307

I think Morgan Stanley recently published that Yahoo has a 40% share of the Internet directory space. An Internet rating figure is impossible to calculate considering the number of domains and page-views on the World Wide Web, and it doesn't matter to advertisers. What does matter to advertisers is impressions and unduplicated reach, and it is unduplicated reach that makes a particular vendor more valuable. That's why primetime impressions on television cost more than any other daypart, and why Super Bowl impressions cost more than primetime. By both those measures, Yahoo leads by wide margins. Put another way, Yahoo is the most fertile advertising ground for advertisers on the Web. Additionally, Yahoo can offer advertisers schedules under one contract that run in more global outlets in more languages...a considerable advantage.