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To: Honey_Bee who wrote (271547)	3/30/2021 10:19:26 PM
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Straightforward infringement based on this Nike Files Lawsuit Over Lil Nas X’s Satan Shoes Sneaker giant says custom Nike Air Max shoes were produced without its approval and it has no relationship with rapper The red-and-black Satan Shoes, released by marketing company MSCHF to accompany Lil Nas X’s latest single, drew social-media criticism and legal action from Nike. PHOTO: MSCHF By Updated March 30, 2021 4:15 pm ET Nike Inc. filed a trademark infringement lawsuit against a small marketing company that released a customized pair of its sneakers with satanic themes in collaboration with Lil Nas X to promote the rapper’s new song. The red-and-black Satan Shoes caused a social-media uproar on Monday and quickly sold out. The company that released them, MSCHF Product Studio Inc., said it made 666 pairs and sold them for $1,018 apiece. The sneakers have a red liquid in the sole that MSCHF claimed included a drop of blood. There is a reference to the Bible passage Luke 10:18 stitched on the side and a bronze pentagram on the laces. “The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project,” the company said in a written statement. The apparel giant said it has no relationship with Lil Nas X or MSCHF. MSCHF, pronounced “mischief,” is a small Brooklyn-based company known for publicity stunts and viral product marketing. Its past projects include a pair of customized Nike sneakers that it called “the Jesus shoes” and said were filled with holy water, decapitated-swan pool floats and an app for stock picking based on astrological signs. MSCHF didn’t respond to requests for comment. Skip