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Biotech / Medical : Novartis -- Ignore unavailable to you. Want to Upgrade?

To: Brad who wrote (167)	2/4/1998 7:28:00 AM
From: Steve Becker	Read Replies (3) \| Respond to of 296

Brad, I'm a Broncos fan, too. (Note my e-mail address in my profile) I'm sure Terrell will take credit for the Novartis price movement if we offer it, just like Novartis can claim credit for Denver's first Superbowl win. I was hoping Terrell would show up at our East Hanover, NJ headquarters so that I could get him to sign a football for my son. He's going to be in NYC for a press conference today promoting the nasal spray. The Migranal advertising campaign should give Novartis some US exposure which could help the stock. Even though Novartis is, for the time being, the largest pharmaceutical in the world (depending on what you include in the comparison) there is little name brand recognition in the US. I tell folks I work for Novartis. They never heard of it. Maybe they will now. I wonder if we will switch our logo colors to match the Broncos colors. Steve