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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: sheila rothstein who wrote (46871)	2/4/1998 9:46:00 PM
From: Zakrosian	Read Replies (1) \| Respond to of 58324

I wonder if any marketing mavens on the thread would know the return one gets for every $ spent on advertising I'm far from a marketing maven but I am certain that hundreds of advanced degrees have been awarded based on research attempting to answer that question. I'm also certain that the definitive conclusion that can be drawn from the thousands of pages of analysis and hundreds of charts is this: It depends. On what the objective is (in IOM's case I would think it's primarily to 1) expand the demand for the generic product - removable storage; and 2) create brand awareness). On the quality of the advertisement, and on how well the ad meets the objective. From what I've seen, IOM's campaign should be very effective - unlike the SuperBowl ad that Michael C. liked so much - the guys shopping with their wives - great ad but he couldn't remember what the product was. Reminds me of when I worked for the company that ran the "Mikey - He likes it" commercials - sold a lot ot Total (competitor's) cereal.