To: ahhaha who wrote (1321 ) 2/9/1998 12:19:00 PM From: Roger Bass Read Replies (1) | Respond to of 29970
Here are some observations on @Work for comment / contradiction by the thread. There was a discussion of this in posts #780-790. The @Work opportunity can be divided into three categories (not counting @Work Remote). 1. High speed net access (out) for businesses in the served area 2. Web site hosting - any business (access with dial-up ISP) 3. Connect to website/network hosted on customer premises The summary of the verbiage that follows is that there is an opportunity within the served area to get good penetration at some moderate multiple of the residential rate, though this may not be a large proportion of businesses. Outside that area the market is likely to be small, but high average revenue per customer, based on enabling access to @Home residential customers. (1) is clearly interesting for many businesses within the served area. The terms about only having one machine hooked up for @Home, not a LAN, and telco pricing for T1 and higher access speed should allow some premium pricing here, say a few hundred $ a month avg, varying with the size of business. Providing bandwidth oriented pricing for multiple connections could allow them to compete effectively with regular ISPs for price sensitive small businesses. The bigger issue though is: what proportion of businesses are actually passed by cable, given that cable was built out to serve residential areas? And even where businesses are passed, how many will use cable rather than ADSL or (more realistically) wireless ? Might ATHM, incidentally, have an opportunity providing backbone services to these other access providers ? (2) is the opportunity that was being described as huge before. I don't quite see it as a general web hosting competitor, at least in the short-medium term. The connection with the business itself is low-bandwidth dial-up, and asynchronous. If the site is being served to a general internet user they will not typically have a high bandwidth connection. @Work has no competitive advantage here, as performance depends primarily on the servers, not on the pipes. Other companies (including, but not limited to, ISPs) will deliver benefits focused on particular customer groups. However, if the site is aiming to serve specifically high-bandwidth content, to @Home users, or indeed to ADSL or others, then they have an advantage. The point is that this is not a big target market in the short to medium term. This implies that the web hosting service would initially focus on: - category (1) customers, where they just leverage that relationship and - hosting services with a streaming media content, with high and low bandwidth modes, depending on the customer (3), finally, is not different in terms of the service from (1), but is rather an additional benefit or reason to buy. High banwidth WAN service (eg employee remote access) seems like a more likely justification. I think it unlikely that many businesses will want to fully host a server themselves, though having real-time access to accounting systems for electronic-commerce could be a benefit. Here it's the low(ish) cost, always-on features that count though, not so much the huge bandwidth. Of course, applications could come along that change this (videophone call centres, anyone?)