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Technology Stocks : SYQUEST -- Ignore unavailable to you. Want to Upgrade?

To: JeffM who wrote (5414)	2/5/1998 5:51:00 PM
From: Michael Coley	Read Replies (1) \| Respond to of 7685

NEWS: SyQuest Awards Ad Account To Bozell Silicon Valley FREMONT, Calif. -- February 5, 1998 -- SyQuest Technology, Inc. (NASDAQ:SYQT), the inventor of the high-performance removable cartridge technology, has awarded its global advertising account to Bozell Worldwide,Silicon Valley. The maker of the popular new SparQT drive and the multiple-award-winning SyJetT drive, SyQuest develops personal and professional products that help people everywhere explore their creativity. The new ad campaign will build on the aggressive strategic positioning foundation launched last summer by SyQuest in partnership with the strategic marketing firm, The Silakhan Route. "SyQuest has built a reputation for developing products that our customers can depend on," said Gary Marks, executive vice president of marketing for SyQuest. "We selected Bozell because of its successful track record in expanding brand and product recognition as well as its expertise in the consumer technology sector." Specializing in high-technology clients, Bozell Silicon Valley is a new full-service arm of Bozell Worldwide. "SyQuest is armed with a strong product line and an excellent market opportunity," said Kathryn Lewis, General Manager, Bozell Silicon Valley. "We look forward to turning this opportunity into consumer sales by combining innovative thinking with a full pallet of communications tactics." Bozell Worldwide is the 11th largest U.S. advertising agency with more than 90 offices in over 50 countries. It is a unit of True North Communications Inc., the sixth largest advertising agency holding company with over 300 offices worldwide. About SyQuest SyQuest Technology Inc. is based in Fremont, Calif. and invented the high-performance cartridge category. Since 1982, the company has shipped more than 17 million cartridges that people use to expand their ideas and creations. SyQuest (SYQT) is publicly traded on the NASDAQ National Market System. For more information, send e-mail to sales@syquest.com or visit the company's Web site at syquest.com. This news release contains forward-looking statements that involve risks and uncertainties, including competition in the marketplace for the company's products, and other risks detailed from time to time in the SEC reports filed by SyQuest including its most recent reports on Forms 8K, 10K and 10Q. # # # SyQuest is a registered trademark and the SparQ, SyJet and the SyQuest logo are trademarks of SyQuest Technology Inc. All other brands or trade names are the property of their respective companies.