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To: Sergio R. Mejia who wrote (7311)2/5/1998 6:46:00 PM
From: Eashoa' M'sheekha  Read Replies (2) | Respond to of 116762
 
Psychic Friends Network owner files for bankruptcy protection!!

BALTIMORE (AP) -- Perhaps they should have seen it
coming.
The operators of the Psychic Friends Network filed for
Chapter 11 bankruptcy protection this week.
"They apparently made some bad decisions, and a couple of
things happened that they had no control over," said James
Olson, a lawyer for the network's operator, Inphomation
Communication Inc.
Inphomation listed liabilities of $26 million and assets of $1.2
million when it filed Monday for Chapter 11, which allows a
company to hold off its creditors and continue operating while
it puts its finances in order.
The Psychic Friends Network, which has used singer Dionne
Warwick as the host on its 30-minute infomercials, was once
the second-highest-grossing infomercial, trailing Jane Fonda's
pitch for her fitness video. For $3.99 a minute, people get
advice on their careers or love lives.
Inphomation, founded in 1990, pioneered the use of "900"
phone lines and backed them with infomercials and a networ
of about 2,000 psychics.
Inphomation had estimated revenue of $100 million to $125
million in the early 1990s.
"Remember, this was 1991 and the country was headed into
the Gulf War and toward a presidential election. People were
calling to get some answers," said Steve Dworman, publisher
of Infomercial Marketing Report in Los Angeles.
Dworman estimated that Inphomation's revenue has plunged
to $25 million to $30 million in the last two years. He said
competition and management missteps put the company
owned by Baltimore businessman Michael Lasky deep in the
red.
"All this could have been avoided if he'd only called his own
psychic lines," Dworman said.

Sergio... I don't feel so bad now if I make a bad call..Yuk Yuk

Taurus