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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum -- Ignore unavailable to you. Want to Upgrade?


To: sense who wrote (179770)10/28/2021 5:29:59 PM
From: TobagoJack2 Recommendations

Recommended By
ggersh
marcher

  Read Replies (1) | Respond to of 217764
 
we watch FaceBook / Meta after it launches its 'coin', should it be allowed to do so ;0)

then we can seriously talk about TBTF systemic risk weaved to the DNA of global monetary construct

very exciting

I actually am continuing to gather physical, because I like physical

bloomberg.com

Facebook Changes Name to Meta in Embrace of Virtual Reality
Naomi Nix
29 October 2021, 04:12 GMT+8
Facebook Inc. is re-christening itself Meta, decoupling its corporate identity from the eponymous social network mired in toxic content, and highlighting a shift to an emerging computing platform focused on virtual reality.

“The metaverse is the next frontier,” Chief Executive Officer Mark Zuckerberg said in a presentation at Facebook’s Connect conference, held virtually on Thursday. “From now on, we’re going to be metaverse-first, not Facebook-first.”

The name change is the most definitive signal so far of the company’s intention to stake its future on a new computing platform -- the metaverse, an idea born in the imaginations of sci-fi novelists. In Meta’s vision, people will congregate and communicate by entering virtual environments, whether they’re talking with colleagues in a boardroom or hanging out with friends in far-flung corners of the world.

Facebook Changes Name to Meta

WATCH: Facebook changes its name to Meta.

Source: Bloomberg

The new name won’t affect how the company uses or shares data, and the corporate structure isn’t changing. Apps including the flagship social network, Instagram and WhatsApp will also keep their monikers. The company said its stock will start trading under a new ticker, MVRS, on Dec. 1.

The erstwhile Facebook is hoping to parlay its social-media user base, comprising more than 3 billion people globally, into an audience that will embrace immersive digital experiences through devices powered by augmented and virtual reality software, a business already being aggressively pursued by Meta and its rivals.

“Right now, our brand is so tightly linked with one product that can’t possibly represent everything we’re doing today,” Zuckerberg said, “let alone in the future.”

Adoption of virtual reality gadgets -- like Meta’s Oculus headset -- has so far been minimal and their use mostly relegated to games and other niche applications. While achieving the broader vision of the metaverse is still years away, at Thursday’s event Meta announced a handful of product updates meant to advance that goal.

Read more: Facebook’s AR and VR announcements from Connect

Shares of Menlo Park, California-based Meta rose 1.5% to $316.92 at the close of New York trading. The stock has risen more than eightfold since the company’s 2012 initial public offering.

The name change follows Meta’s disclosure on Monday that it will start breaking out financial results for the division known as Reality Labs, which includes the Oculus hardware division, next quarter. Meta wants to separate its main digital advertising business from its new investments in AR and VR to let investors see the costs and revenue associated with those efforts. The company also said it will see a $10 billion reduction in operating profit this year because of investments in Reality Labs.

Meta isn’t the first tech giant to rebrand. Internet search leader Google changed its company name to Alphabet Inc. in October 2015, seeking to provide a stronger, more accountable corporate structure to oversee its disparate businesses, co-founder Larry Page said at the time. Alphabet became the holding company for Google’s internet businesses, self-driving car developer Waymo, life-sciences subsidiary Verily and others, including a variety of experimental endeavors. Facebook’s name change doesn’t include such a significant structural overhaul.

Meta may have other reasons to make changes to its corporate identity. Leaning harder into the metaverse lets the company appear to be diversifying its business at a time when it’s facing new pressures in the social media market. Younger rivals such as ByteDance Ltd.’s TikTok are gaining traction among the under-25 age cohort, and Zuckerberg said on Monday he is retooling Meta to focus on attracting young adults again.

Building out the metaverse will also allow Meta to reduce its dependency on mobile operating-system and browser makers such as Google and Apple Inc. to deliver services to consumers. Meta’s third-quarter sales and the fourth-quarter forecast missed analysts’ estimates in part because of Apple’s new rules around the data apps like Facebook and Instagram can collect from iPhone users. The company seems increasingly aware that it doesn’t own the foundations of the digital real estate most users occupy.

“At some point, over the next decade, there is going to be a new computing platform,” said Mark Shmulik, an analyst at Sanford C. Bernstein. “So their view is like when it does change over, we want to be --- for lack of a better word -- the Apple or the Google.”

Read more: The executive overseeing Facebook’s metaverse push

Still, Meta is a money-making machine, and has grown to be the sixth most-valuable company in the world by market capitalization. Revenue is expected to top $117 billion this year, up from $5 billion in 2012, the year Facebook went public. Net income is projected to approach $40 billion in 2021. The social network has about 24% of the estimated $200 billion digital advertising market, according to analyst EMarketer Inc., dominating the industry alongside Google, which leads with about 29%.

Meta may also be hoping the name change will divert public conversation from a wave of negative news reports based on the documents collected by former product manager-turned whistle-blower Frances Haugen. The documents, dubbed the Facebook Papers, were disclosed to the U.S. Securities and Exchange Commission and provided to Congress in redacted form by Haugen’s legal counsel. The company is battling accusations that it has misled investors and the public about its user growth, efforts to fight hate speech and disinformation, and how the platform was used to organize the Jan. 6 attack on the U.S. Capitol.

Read more: Bloomberg’s reporting on the Facebook papers

Zuckerberg pledged that the metaverse will have privacy standards, parental controls and disclosures about data use that his social network has famously lacked.

“Everyone who’s building for the Metaverse should be focused on building responsibly from the beginning,” Zuckerberg said during a video presentation on Thursday. “This is one of the lessons I’ve internalized from the last five years -- that you really want to emphasize these principles from the start.”

Andrew Bosworth, the longtime executive who has been overseeing Meta’s AR and VR products since 2017, has been tapped to take over as chief technology officer in early 2022, a role that includes overseeing the company’s development of the metaverse.

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Realizing the company’s vision of a widely used metaverse will be an uphill fight. For starters, Meta will have significant competition when Apple releases a rival VR device. Facebook was years behind rival Snapchat with its debut last month of Ray-Ban Stories, smart glasses that can record audio and video but don’t yet have AR capability. Zuckerberg has said that multiple companies should build and contribute to the metaverse with interoperability in mind.

Meta is also likely to face questions from regulators about how it will protect privacy and manage the potential for hateful or harassing content the new digital worlds of the metaverse. Finally, building out the metaverse is going to require a lot of money up front, with no guarantee the idea will take off.

“It’s a significant amount of capital to invest in frankly a nebulous idea at this point,” Shmulik said. “You have to believe you’re going to get the use-case correct that’s going to drive consumer adoption.”

The social network in the past has sought to put the Facebook imprint front and center on more of its products. In late 2019, it tried to make clearer that many of the most popular social apps, like Instagram and WhatsApp, are Meta-owned products, while simultaneously creating a distinction between the corporation and the main Facebook social media app.

Apparel brands have made their own attempts to create new corporate identities. In 2017, leather-goods maker Coach Inc., which also owns the Stuart Weitzman and Kate Spade product lines, changed its name to Tapestry Inc. The following year, Michael Kors Holdings Ltd. rechristened itself Capri Holdings Ltd.after agreeing to buy the Versace brand.

— With assistance by Andrew Pollack

(Updates with details on name change starting in fourth paragraph.)

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To: sense who wrote (179770)11/3/2021 9:23:18 PM
From: TobagoJack  Read Replies (3) | Respond to of 217764
 
still transitory, until not

the back-flow can be sopped up with more monetary measures, doubtless

wastrelism and bankruptcy might go well together

wsj.com

Tariffs to Tackle Climate Change Gain Momentum. The Idea Could Reshape Industries.

The proposals come with risks, including undermining world trade rules and triggering trade disputes

By and
Nov. 2, 2021 10:22 am ET

Governments in the U.S., Europe and other developed nations are embarking on a climate-change experiment: using tariffs on trade to cut carbon emissions. The idea has the potential to rewrite the rules of global commerce.

Policy makers on both sides of the Atlantic are looking at targeting steel, chemicals and cement. The tariffs would give a competitive advantage to manufacturers in countries where emissions are relatively low.

It’s an idea that is gaining acceptance among U.S. businesses, particularly in those industries, as well as among politicians who see an opportunity to appeal to domestic manufacturers and their workers. Over the weekend, the Biden administration announced the first-ever trade agreement to incorporate such a concept. The pact with the European Union would jointly curb imports of steelthat generate high levels of carbon emissions.

Carbon tariffs, also called border adjustments, are intended to plug a hole in domestic policies that discourage emissions. A country that imposes a carbon tax or some other regulation on a steel mill, for example, can raise that company’s costs and prices, making them less competitive domestically.

Such a move could also encourage buyers to import less expensive steel, potentially produced with higher carbon emissions, or encourage manufacturers to shift production to countries with less regulation—undoing the environmental benefits of the taxes and putting domestic companies at a disadvantage. Environmental economists call that leakage.

The risks of carbon tariffs are similar to those that come with regular trade barriers. A carbon tariff could push up production costs and prices, hurting businesses buying those products as well as consumers. They would hit the economies of developing countries that depend heavily on exports. And they could undermine world trade rules and trigger trade disputes. Some countries say the proposals are really protectionism in disguise.

Trading EmissionsGoods that cross borders are a big source of greenhouse gases.

Trade emissions in 2017 by selected country,

in metric tons of carbon dioxide equivalent

IMPORTED EMISSIONS

EXPORTED EMISSIONS

Source: Global Carbon Atlas

An estimated one-quarter of global greenhouse gases are produced by goods that cross borders, according to a 2018 report by economic and environmental consulting firms KGM & Associates Pty. Ltd. and Global Efficiency Intelligence LLC. In effect, the report said, the emissions that many developed countries claim to have eliminated were “outsourced to developing countries,” which generally have fewer resources to invest in cleaner and more advanced technology.

“America has an advantage from a lower carbon footprint,” Jim Fitterling, chief executive of chemical giant Dow Inc.,said. “We want to continue to expand that advantage and I believe a carbon border-adjustment mechanism will help.”

Economists and policy makers have been exploring the idea of carbon tariffs over the past 20 years, to level the playing field for domestic companies and to encourage trading partners to toughen their own emissions rules. When Yale University economist William Nordhaus accepted the Nobel Prize for his work on the economics of climate change in 2018, he proposed a global “climate club” of low-polluting countries that would impose a 3% tariff on imports from higher-polluting non-club members.

The idea took on new life as nations looked to intensify their greenhouse-gas reduction plans ahead of the United Nations climate conference that opened Monday in Scotland.

The plan unveiled Saturday came as part of an effort to curb global overcapacity for steel and aluminum, which U.S. officials have attributed largely to China. Under the arrangement, governments can restrict imports of products made using methods that produce more carbon dioxide. The two sides didn’t provide details on how and when to implement the plan, but said that they would develop it over the next two years. President Biden told reporters that the new agreement would help “restrict access to our markets for dirty steel from countries like China and counter countries that dump steel in our markets.”

The Chinese Embassy in Washington didn’t respond to a request for comment.

Texas Rep. Kevin Brady, the top House Republican for trade policy, criticized the agreement as “enormously complex managed trade.”

How Much Would It Cost to Reduce Global Warming? $131 Trillion Is One Answer

0:00 / 4:38

1:10

How Much Would It Cost to Reduce Global Warming? $131 Trillion Is One Answer

Money is a sticking point in climate-change negotiations around the world. As economists warn that limiting global warming to 1.5 degrees Celsius will cost many more trillions than anticipated, WSJ looks at how the funds could be spent, and who would pay. Illustration: Preston Jessee/WSJ
The European Union has taken the lead in carbon tariffs, unveiling its proposed plan in July. It currently has a cap-and-trade system in which domestic companies must obtain a permit to emit carbon, capped at a set amount. Permits currently change hands for around 60 euros, or $68, per metric ton of emissions.

Under its proposal, the EU would charge producers outside the area a fee similar to what domestic companies pay, based on the carbon content of their products sold in Europe. The border adjustments would initially apply to four heavily polluting sectors: steel, aluminum, cement and fertilizer. European officials hope to implement the program by 2025 as part of a broader deal to cut continental emissions 55% by 2030.

British, Japanese and Canadian governments have begun exploring similar plans. In the U.S., more than a dozen bills have been introduced in Congress since 2015, by both Democrats and Republicans, that include some kind of carbon tariff, usually linked to a carbon tax on domestic products.

“Other countries, Europe and Canada, are being very aggressive,” said Rep. Scott Peters (D., Calif.), who introduced carbon tariff legislation in July. “What we don’t want is for our companies to be at a competitive disadvantage.”

A carbon tariff could quickly shift advantages across borders, including by significantly altering the global steel trade, the Boston Consulting Group wrote in a report about the EU’s proposal last year. Chinese and Ukrainian steel made with high-polluting blast furnaces would lose market share to more efficient mills in Canada and South Korea, it said.

The report added that Saudi Arabian oil producers, with their easy access to crude oil found near the earth’s surface, could gain European market share, because their carbon tariff would be at little as half that of Russian and Canadian competitors, which use more energy to extract their oil.

Relative ImpactBy gross domestic product, the U.S. is far more?carbon efficient than some nations.CO2 emissions per million dollars of GDPSource: Climate Leadership Council

RussiaIndiaChinaMexicoCanadaBrazilU.S.European?Union0 MtC02/$M5001,0001,500

U.S. companies have invested heavily and taken advantage of technological improvements in recent years to reduce their carbon footprints, often driven by environmental regulations. While a boost in domestic manufacturing could potentially add to local pollution, the area is highly regulated in the U.S.—and overall would decrease the total global output of greenhouse gases.

The Climate Leadership Council, a business-backed group lobbying for economywide carbon pricing and border adjustments, said that products manufactured in the U.S. in major sectors such as metals, chemicals, electronics and vehicles generate 40% less carbon dioxide in their production than the global average.

It estimates that one of the largest beneficiaries of U.S. carbon tariffs would be the politically powerful steel industry. American steelmakers are more likely to use a more-efficient production method that recycles scrap metal, while many Asian producers rely on a different method that converts new iron into steel. The result: 50% to 100% more carbon dioxide is emitted in the production of imported steel than U.S.-made steel.

A carbon tariff of $43 a ton could reduce steel imports into the U.S. by half and completely eliminate purchases from the least carbon-efficient countries, including China and Brazil, the Climate Leadership Council said.

Supporters say a carbon tariff has the potential to rewrite the politics of climate regulations, softening resistance from conservatives skeptical of the need and worried about the cost.

George David Banks, a veteran Republican environmental policy official who worked in the Trump White House and is now promoting carbon tariffs, said, “Once Republican voters recognize that this is the way of getting our supply chain back to the U.S., I think people are going to see the climate agenda very differently.”

Carbon tariffs may also appeal to lawmakers as a way of blunting economic and security threats from China, the world’s largest carbon emitter.


Workers make iron bars in a steel factory in Lianyungang, China.Photo: Agence France-Presse/Getty Images
Among the groups that could find the idea less appealing are companies that end up paying more for carbon-intensive imports.

The Boston Consulting Group’s report on the EU proposal estimates that European paper manufacturers, big importers of wood pulp, could see profits cut 65% on those imports. Importers of semi-manufactured gold—used in jewelry, electronics, dentistry products and other goods—could see profits fall by 10%. Companies would then face the choice of absorbing the costs or passing them on to customers, the report said.

Some trade experts warn that the reshuffling might not curb total global emissions. An industry trade group representing European aluminum makers said China could evade the EU’s carbon tariff by exporting to Europe the 10% of its aluminum made with hydropower, while keeping metals made with coal in Asia. Russian aluminum maker Rusal PLC has announced plans to create a new low-energy subsidiary aimed at European sales, while focusing the rest of its factories for domestic demand.

Carbon tariffs are “a perfect tool in economic theory, but we are not living in an economic theoretical world, unfortunately,” said Markus Zimmer, an environmental economist for Allianz SE in Germany. “Once all the politicians and the lawyers work through the regulations, you can get the opposite of what you intend.”

Carbon tariffs can be a potential channel for protectionism, with governments designing them to benefit domestic industries rather than to simply level the playing field. World trade rules allow border adjustments that are intended to impose the same costs on foreign as domestic manufacturers, rather than to block import competition.

“It will be hard to avoid accusations of green protectionism, given how the starting point clearly is concern about low-cost foreign production,” Michael Mehling, deputy director of the Center for Energy and Environmental Policy Research at the Massachusetts Institute of Technology, said of the U.S.-EU steel trade agreement.

The risk is exacerbated by the lack of international consensus on quantifying the carbon embedded in goods, and whether to include the full carbon footprint, from the mining of raw material to transporting the product to final users.

Your Climate Cheat SheetTap to further explore each entry

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Governments have submitted data on the average carbon intensity of basic products like steel and cement as part of the 190-nation Paris Agreement to curb greenhouse gases. They didn’t include data for individual manufacturers, so a low-carbon producer could be hit with a tariff calibrated to a higher national average.

Counting and verifying emissions at individual facilities will be difficult and costly, and could create the potential for manipulation, said Stefan Koester, a senior analyst specializing in climate policy at Information Technology and Innovation Foundation, a nonpartisan Washington think tank. Rather than border adjustments, he supports a climate club similar to the kind Mr. Nordhaus proposed, in which nations that commit to climate-change policies would trade freely with each other and impose tariffs on imports.

Nearly every version of a carbon tariff designed by academics or lawmakers is twinned with some type of domestic carbon price. That makes it easier to make the case to trading partners that the purpose is to create a level playing field, so that producers all over the world pay the same fee.

In the U.S., carbon pricing—whether a carbon tax or a European-style emissions-trading scheme—remains deeply unpopular. Congressional Democrats are looking at ways to calculate “implicit costs that come from regulation” of U.S. companies and imposing an equivalent cost on foreign competitors, said Mr. Peters, the California congressman. “It’s not a simple thing.”

For nations, attempts to balance green pledges with a free-trade agenda haven’t had much success. The World Trade Organization has repeatedly declared illegal member environmental policies, such as subsidizing domestic renewable energy production, saying those improperly discriminate against foreign competitors.


Liquid aluminum is drained from an electrolysis bath at the Khakas Aluminium Smelter, operated by Rusal, in Sayanogorsk, Russia.Photo: Andrey Rudakov/Bloomberg News
The WTO tried and failed to create a global “environmental goods agreement” that would have cut tariffs and quotas on products designed to expand the world market for products helping reduce carbon emissions, such as wind turbines and solar panels. The talks collapsed in 2016 when China made a last-minute demand to include bicycles, and the Europeans refused.

“The WTO is considered by many as an institution that not only has no solutions to offer on environmental concerns, but is part of the problem,” Mr. Biden’s trade representative, Katherine Tai, said in an April speech.

“The WTO is only as decisive as its members,” said WTO spokesman Keith Rockwell, who stressed that the group can only make a decision with a consensus among its 164 members.

In a meeting of the WTO’s market access committee in November last year, officials from 19 countries raised concerns about the EU’s plans for its carbon border-adjustment plan, according to meeting minutes. Russia’s representative criticized “protectionist objectives,” noting that the EU intends to use the tariff as a new source of budget for powering its economic recovery after the pandemic.

“Tackling climate change should…not become an excuse for geopolitics, attacking other countries or trade barriers,” Chinese leader Xi Jinping said of Europe’s tariff plans in an April call with then-German Chancellor Angela Merkel and French President Emmanuel Macron, according to Chinese state media.

The WTO’s legal system is crippled by a stalemate between the U.S. and other countries over the proper mission and power of its trade courts. That heightens the risk that carbon tariffs will trigger retaliation by countries imposing their own countermeasures, rather than prompting more global cooperation.

“Either they find a way to deal with it collectively,” said Alan Wolff, who recently retired as WTO deputy director general, “or there’s going to be the world’s largest trade conflict over this issue.”

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Write to Yuka Hayashi at yuka.hayashi@wsj.com and Jacob M. Schlesinger at jacob.schlesinger@wsj.com