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Technology Stocks : AUTOHOME, Inc -- Ignore unavailable to you. Want to Upgrade?


To: kjs who wrote (1324)2/6/1998 3:16:00 AM
From: Mark Carson  Respond to of 29970
 
<<
kjs could the toned down marketing be tied to ATHM's own concern that they are not quite ready open the flood gates yet? Might be wise to just keep their name out there and add users at a rate they can comfortably control.
>>

Not very probable. Minimization of your marketing dollars is not a good idea for a company that has never made a profit. Air Time is to expensive to waste. They are probably just suffering from the typical infantile marketing department found in so many new companies.

Mark