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Strategies & Market Trends : ajtj's Post-Lobotomy Market Charts and Thoughts -- Ignore unavailable to you. Want to Upgrade?

To: ajtj99 who wrote (46316)	12/9/2021 10:17:10 PM
From: ajtj99	1 Recommendation Recommended By Lee Lichterman III Read Replies (1) \| Respond to of 96759

I used to put lifetime warranty on items that were consumable. The idea was that if anyone was not happy with what they bought, we'd make it good for them. It would be like putting a lifetime warranty on gum. It's nuts, but it's also good business in the end.

To: ajtj99 who wrote (46316)	12/9/2021 10:25:40 PM
From: Sun Tzu	2 Recommendations Recommended By ajtj99 Lee Lichterman III Respond to of 96759

I've drilled a generalized version of that mindset into my kids: Whatever your goal is, if it takes 10 units to achieve it, it will take 1 unit to maintain it, and 100 units to regain it should you lose it. Example, to become a licensed physician it takes some amount of work, but once you are there, it is relatively easy to maintain your license. However, should you lose you license to practice, then it will be a lot harder to regain it than for a new entrant to get it. Another example, keeping weight off and keeping healthy is far easier than regaining them should lose seriously compromise it. Goes for reputations too. It's hard work to build a good personal (or commercial) brand. Once you have it, it is just so much easier to stay at the top than to get there. But if you mess it up and become known as a has been, good luck regaining your good reputation. Re: To me, it was just good business. It was easy to keep a customer. It was far easier to lose one.