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To: JRH who wrote (12332)	2/7/1998 8:59:00 AM
From: Zoltan!	Respond to of 77400

I believe he was referring to gross profit margins. You compared net with gross. As for autos, the big three are all losing share - their cars are still inferior, but at least Chrysler's look great. Did you happen to see the 1/19/98 WSJ article on what the hottest car is with the young in Southern California? It's the Honda Civic! (If you don't believe me, do a search on their site). And guess what, the Honda Civic has defied the laws of depreciation, a 1996 Civic is worth more than it's original selling price! The "Honda Syndrome," as some call it, has infected a lot of 18- to 30-year-olds. "I wanted a Civic or Integra because it looks sporty and it drives fast," says Khang Hoang, a 19-year-old premed student whose 1995 teal Civic EX sports a dashboard cover that says "sweet love." Adds John Tolosa, 18: "If you picture a Civic, you think of things you can do to modify it." This obsession has made Civics appreciate like fine wine. The retail price of a used 1996 Civic DX coupe is $12,700, $420 more than the original showroom price, according to Kelley Blue Book Used Car Guide, even as other cars have depreciated by several thousand dollars. interactive.wsj.com Try that with a Ford!