Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: jwk who wrote (47114)	2/7/1998 9:48:00 AM
From: Craig Richards	Read Replies (1) \| Respond to of 58324

Perhaps KE didn't want to talk about price reductions in the conference call because he didn't want anyone to delay their purchases of IOM products in order to wait for lower prices. Maybe it's better to keep consumers in the dark about these kinds of things?

To: jwk who wrote (47114)	2/7/1998 10:01:00 AM
From: Les White	Read Replies (1) \| Respond to of 58324

A Zip sales story: Within the last 2 weeks I have witnessed the purchase of 6 zip drives among my acquaintances! Purchase decisions were all governed by the same factor. COMPATIBILITY. I just completed my company web site. My wife is a software engineer who's employer has a direct line to my web host so it is much faster to publish and update from her work station. They have a zip drive so I bought one to transfer my work to her work station. She has a really nice scanner at work so she scans my portfolio photos and sneaker zips them home for me. She also teaches a networking class at UWF as part of a contract with her employer. The university gave 3 internal zips to her employer so they could transfer work from contractor to customer. Now that's pull! The University gave them zips to make them more efficient. My wife's boss and a coworker bought a zip last week so they could take work home. I have not spoken with the individuals involved but I know that they are all experienced computer professionals. I believe I am witnessing an advertising effect. All of these people have known about zip for quite a while and have used them at work yet suddenly a spurt of purchasing activity. Could this have been prompted by the advertising? One thing is compelling in this story. Zip is standard so there was really no other choice at any price. I have no doubt that this little story is multiplying across the county, Europe, and soon in Asia. Les (feelin' good about the upside)

To: jwk who wrote (47114)	2/7/1998 1:39:00 PM
From: Cogito	Read Replies (1) \| Respond to of 58324

>>With KE's reputation as a marketing genius and builder of companies ( and his suspect abilitty to successfully run the day to day stuff a large scale, maturing operation), I think that the 1-2 punch of an ad campaign / strategic price manipulation really butters his bread. He and the Board can always hire some VP level talent to over-see the daily ops of a maturing company. Perhaps we're better off if KE gets to focus on creative marketing and sales issues.<< JWK - The second paragraph I have excerpted is right on the money. In fact, this has already been done, as was announced during the CC, with the hiring of (blanking on the name) formerly of DELL. That was a very positive piece of news within the conference call. - Allen