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Non-Tech : LIFEWAY FOODS (LWAY) -- Ignore unavailable to you. Want to Upgrade?

To: mark cox who wrote (190)	2/9/1998 12:06:00 PM
From: mark cox	Respond to of 352

I have just received an email from someone in Toronto, Canada. I will post it here: In case you don't know, Kefir is now for sale--as of just a few days ago--in at least one store of a large supermarket chain, Loblaws, in Canada. Haven't tried it yet.... This email didn't tell me if it was Lifeway's kefir so I emailed the person back to find out if it was Lifeway's. Here is the reply: Yes, it's Lifeway. You may want to check with Loblaw's to see if they're carrying it Canada-wide or just in a few places to tes-market. I noticed they had three flavours. I haven't contacted Loblaws for any information yet but I did go to their website and found out that Loblaw is Canada's largest retail and wholesale food distributor with operations across the country. They also sell more groceries than any other company in Canada and have sales of around $10 billion. I am quite sure that LWAY's products would not be in many of their stores because that would require a huge online capacity. At present they are still in a gearing up phase with the 1st phase of the new facility. But it is nice to know that LWAY is in the largest supermarket in Canada as well as the two largest natural food supermarkets in North America, (Whole Foods and Wild Oats), which are both expanding rapidly. I have not yet confirmed that LWAY products are indeed in Loblaw's so take it for what it's worth. I will email Loblaw and find out what I can. Mark