To: Glenn Petersen  who wrote (62 ) 5/6/2022 6:59:17 AM From: Glenn Petersen  Read Replies (1)  | Respond to    Shopify’s Pain Comes Long Before Gain Dan Gallagher Shopify   SHOP -14.91%  picked a tough time to go into investment mode.unveiled a bold plan earlier this year  to build up its own logistics network to help its merchant partners better compete against  Amazon.com .  AMZN -7.56%  That plan involved a massive boost to the company’s annual capital expenditures. The next step was unveiled Thursday morning as part of Shopify’s first-quarter results—the $2.1 billion  acquisition of fulfillment technology provider Deliverr . Shopify’s largest prior acquisition was the $450 million pickup of 6 River Systems in 2019.Unfortunately, Shopify’s ambitions are running head first into a marketwide e-commerce slump. Inflation, supply-chain challenges, soaring gas prices and customers walking back into actual stores following two years of pandemic have all combined to make things tough for online sellers.  Amazon itself  is feeling the pain ; the company last week reported its slowest growth in 12 years for the first quarter, along with a sharp drop in operating earnings.Citigroup  noted that Shopify’s latest report projected new merchants joining its platform this year to be “at a level comparable to that in 2021”—a change from the company’s prediction three months ago for a faster rate of new merchant growth this year. And the e-commerce market overall is unlikely to get better soon. Amazon last week projected its third consecutive quarter of single-digit sales growth in the June quarter, which would be its first such run ever. Shopify needs to get a lot more clicks when there are fewer to be had.Shopify’s Pain Comes Long Before Gain - WSJ