To: drmorgan who wrote (17323 ) 2/9/1998 9:34:00 PM From: Daniel Schuh Respond to of 24154
Windows on their world salonmagazine.com This is the article Derek mentioned, and I just got to quote a bit from it.... go around a bend and come to the wall dedicated to "The Meaning of Brand Microsoft." The scripture begins, "In these times of rapid innovation and technological change, Microsoft can be a stabilizing force -- the brand that makes sense of all that is happening, and offers personally relevant benefits to people around the world." Microsoft as corporate religion! No, no, she's got it all wrong! Those who doubt Microsoft are the religious zealots, those who believe in the wisdom and inevitablity of One Microsoft Way are the calm rationalists. We've heard it here so many times. They don't call me cult leader for nothing, you know.Whinge, which rolls off the tongue so much more satisfyingly than its pale cousin "whine," is not a portmanteau word but a relic of the English language's meatier past. It incorporates whine, but with added duration, volume and pitch -- and usefully encompasses pigheadedness as well. Behind every whinge lies a stubborn insistence on only seeing the world your way. When others don't share that view, when the rest of the world lacks their true vision, then children -- and even companies of a certain mind-set -- will whinge. The Microsoft Store and Museum are built on the assumption that the rest of the world will embrace Microsoft's vision and products as fully as the most faithful Microsoft employee. When the company encounters others who simply don't share that fervor (visitors, say, or Justice Department lawyers), the result can be a spectacle of arrogance, stubbornness and whinging -- something like what we've seen in court lately. No surprise to anybody who's hung around here for a while, though. Cheers, Dan, and thanks to Derek for pointing this little gem out.