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To: Joe Pharr who wrote (7246)	2/9/1998 8:50:00 PM
From: Keith J	Respond to of 27307

On the other hand, AOL ads are a lot harder to reach a targeted audience compared to YHOO. Even if it is porn related. <G> Personally, I think analysts are underestimating the impact this $2 increase will have on AOL's subscribers. I've read several messages that say they're either going to quit or do the "bring your own ISP" option. And like I've said, I've seen prepaid ISP plans for as low as about $10 a month. Will impact current users, but I think the bigger impact is on future users. The growth in users will slow at some point, or at least you'll be in a less wealthy area with more price consciousness. How much of the "growing" internet market is AOL even capturing now? KJ