2/9/98 Bus. Wire 13:54:00
Business Wire
Copyright (c) 1998, Business Wire
Monday, February 9, 1998
Spring ISPCON to draw over 2,300 ISPs and Internet Industry Leaders
LITTLETON, Colo.--(BUSINESS WIRE)--Feb. 9, 1998--Representing an estimated
$5.3 billion market of Internet-based telecommunications goods and services,
over 2,300 Internet Service Providers (ISPs) and Internet industry leaders will
attend ONE Inc.'s ISPCON Spring '98 conference and exhibition to be held March
16 - 19 at the Baltimore Convention Center.
Sponsored by Boardwatch Magazine, 3Com, Bay Networks, Compaq, Digital, IBM,
and Nortel, ISPCON is the most focused and influential Internet industry
conference serving the Internet business sector today. Representing over 4,400
ISPs nationwide- including Sprint, PSINet, and MCI, as well as regional and
local providers -- professionals from every segment of the ISP industry will
attend ISPCON Spring '98. Additionally, many executives and engineers from
local and long distance telephone companies will attend, including
representatives from CLECs, satellite, cable, paging, and broadcast companies,
and government officials from the Federal Communications Commission and
Ministers of Communication from around the world.
ISPs buy over $2 billion of product themselves, and their recommendation to
their own customers as to what networking equipment to buy is enormously
influential on the purchases made by every business and residential customer
that makes an Internet connection. To reach this targeted and hyper-influential
audience, over 130 exhibitors will be showing their latest equipment and
services at ISPCON Spring '98. Exhibitors, in addition to the major convention
sponsors, will include Ascend, Aware, Cayman, Cisco, GTE, Hayes, HP,
Livingston, Lucent, MCI, Netopia, Newbridge, Novell, Phillips, and Rockwell.
ISPCON Spring '98's Conference program will feature industry experts and
noted technology and marketing leaders from top Internet companies. Conference
topics will include panels and presentations on a variety of subjects including
government policy, industry alliances, network infrastructure and technology,
and electronic commerce to cutting edge backoffice issues including billing and
credit systems.
Additionally, hi-tech marketing guru, Geoffrey Moore, author of "Inside the
Tornado: Marketing Strategies from Silicon Valley's Cutting Edge" (Harper
Business, 1995), will make a special luncheon presentation designed to help
ISPs learn better how to market their companies and services.
According to Jack Rickard, publisher of Boardwatch Magazine and president of
ONE Inc, "The bottom line is that approaching the Internet as a whole is very
nearly an undefined marketing task. Product messages are lost at the lips in a
hurricane of press releases, new product announcements, and newest, first,
only, best, and most revolutionary claims. For some products, the only rational
and efficient way to effectively market is by focusing on a scant 4400
influential, leveraged Internet Service Providers.
ISPCON Spring '98's registration fee of $595 ($520 until March 1st). entitles
attendees to three intensive days of networking, educational seminars, and the
most energized exhibit show floor in the industry.
For complete conference and exhibitor information, or attendee, exhibitor,
and press registration, and travel accommodations, please browse ISPCON
Spring '98 website at ispcon.com. ONE Inc is located at 8500 W.
Bowles Avenue, Suite #210, Littleton, CO 80123; (303) 973-6038 (voice); (303)
973-3731 (fax).
CONTACT: One Inc Jack Rickard, 800/933-6038
jack.rickard@boardwatch.com or
WORLDVIEW Bill Gram-Reefer, 510/676-4733 reefer
@worldview-bbs.com or Burner &
Associates Beth Gangle, 303/567-2507 bgangle
@dburner.com 13:40 EST FEBRUARY 9, 1998
---- INDEX REFERENCES ----
NEWS SUBJECT: New Products & Services (PDT)
Word Count: 482
2/9/98 BWIRE 13:54:00
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