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Technology Stocks : INFOSEEK (GO) -- Ignore unavailable to you. Want to Upgrade?

To: chirodoc who wrote (2310)	2/10/1998 8:37:00 AM
From: Craig Rogers	Read Replies (1) \| Respond to of 9343

News today: This should bring more eyeballs to Infoseek and eventually more rev. biz.yahoo.com Craig

To: chirodoc who wrote (2310)	2/10/1998 9:15:00 AM
From: cm	Read Replies (1) \| Respond to of 9343

Thanks, Chirodoc, but I'm over-subscribed... When it comes to questions for SEEK reps, that is. I know that everybody's bound to have read the IDG.net news about SEEK: another real sales coup. But, please, good folks, also read Steve Harmon's Internet Stock Report today. Though it only mentions SEEK one time directly, it's whole subject should be of great interest to all SEEK (and other search engine) holders. Why? In essence, it summarizes one of SEEK's greatest advantages going forward. Vastly under-marketed, yes, but nonetheless true: SEEK offers the best value to advertisers because of its ability (through technology provided by Aptex (sic) Software, a division of HNC Software) to hone in more accurate targets; thus SEEK is in a wonderful position to offer revenue-sharing and PPL (pay-per-lead_ arrangements with its advertisers. This is absolutely unassailable marketing proposition. (I know because, indirectly, I'm using it to my best advantage for various clients.) However, these e-commerce relationships ARE NOT instant pay-off situations for SEEK. But, SEEK has gotten a head start on all of this PRECISELY BECAUSE THEIR ENGINE ALLOWS THEM the confidence to cut these deals. A case where superior technology is being used as a way to create new ways of doing business: what Harmon calls ultradirect marketing, or my folks call MICROMARKETING. Don't know the short-term value of any of this. But, am confident in my LONG position. Now, really, I'll go back to lurking. But, I will report anything that I learn from the reps in about two weeks. Thanks...