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To: Milk who wrote (1865)	2/10/1998 11:19:00 AM
From: D LEE	Read Replies (1) \| Respond to of 6654

"word of the day" is somewhat of an aggressive advertisers "heaven" Milk!!! this is great news for confidence i was toying with jingles, that while back, and it never occured to me. some one has a head on their shoulders in the future category when advertising becomes the issue of focus. just for fun:: (my thoughts kept drifting W-Tod (pronounced that way) for the catchy "character" sound of it, which i still like very much (for the vast array of advertising leverage that would bring) (think of the goodness in the words as the sound is made: "double, You" (and) "Tod" anyway, it's a comfort they don't have to squirm to bring extra concept into the company title!! "word of the day" is important to me for imagining some about what they have to work with. hope they're aware of it too, and i think so! do you recall anyone mentioning "word of the day" in previous discussion on the thread or in papers anyone has refered to (highly likely cause ive even heard the words lately but never connected them to this. most highly likely because i'm extremly lazy. dave