To: Spekulatius who wrote (70720 ) 7/22/2022 8:27:37 AM From: petal Respond to of 79022 I totally have bought something from vendors simply because their salesmanship was so good and I knew the wares were a bit overpriced. We just enjoyed how they did it and the sales process. We probably all have. And as long as you're not being conned (which we all have been too), but are making an active decision to pay a premium for the excellent salesmanship, I don't see a problem with it. There's a very fine line between being a good salesman and being a conman – and being an honorable businessman à la Buffett/Munger, too. It's like a superpower that can be used for either bad or good. There's a passage from a podcast episode about Berkshire which I think of sometimes. Buffett and Munger have a stake in Wesco at this point, and some other entity comes in and tries to acquire it at a cheap-skate valuation. Buff & Mung doesn't like it, and takes action. Here's the transcript: David: The way it goes down is, through their work in commencing the board and the family that owned most of Wesco, they convinced them to drop the merger. When the merger dropped, the Wesco stock fell, of course. That's when Warren and Charlie invest, but they feel bad about tanking the stock price. They worked out a deal with the company with the family that they'll buy shares and invest. I can't remember if it was at the merger price or maybe even slightly above. The Feds are like, wait a minute, there's got to be some shady going on here because (a) you scuttled the merger, (b) you then could’ve just bought the stock for lower but you paid this artificially high price. What's going on? Ben: Every other time we're investigating someone, what they ended up doing was buying the stock as cheap as possible after they precipitated an event that made the stock price fall. David: They're very confused. Warren ends up getting subpoenaed and testifies that they paid the price they did because, "It was important how Wesco management feels about it." Now you can say, 'Well, we own the controlling interest so it doesn't make any difference.' But Louis Vincente, who is the president of Wesco, doesn't really need to work for us. If he felt that we were slobs or something, it just wouldn't work." Munger, when he's testifying, of course, invokes, who else but Ben Franklin in his testimony. He says, "We didn't feel our obligation to the shareholders was inconsistent with leaning over backward to be fair. We have that Ben Franklin idea that the honest policy is the best policy. It had sort of a shoddy mental image to us to try to reduce the price."acquired.fm Now who wouldn't want to do business with these guys! And the next time you are doing a transaction with them, you in your turn would bend over backwards to be more than fair to them in return. That's why a good salesman often will try to offer you stuff for free initially (like in Paul Sr.'s example), or just generally make you feel like they're your personal friend. The very best way to be a salesman, of course, is "that Ben Franklin policy". Only sell product which you actually are passionate about, and at a reasonably fair price too. Never rip off anybody – etc. etc. Put their interests before your own, as far as possible. Show them that you're exceedingly trustworthy, be as pleasant as you can be, and they'll choose to do as much business with you as possible. The other way probably works too, if you're only playing non repeat-games with perfect strangers all the time. But where's the profound enjoyment in that? You may get a jolt out of fooling a person like that, but in a quite short time, you'll feel deep disgust with yourself that you can't wash off until you stop that practice. By the way, for all you Berkshire aficionados out there, above podcast episode may be worth a listen (it's a three-part episode about Buffett/Munger, from earliest days up until today). The podcasters are Silicon Valley yuppies, and mildly annoying sometimes, but other than that, it's good. (