To: Terry Berg who wrote (4413 ) 2/12/1998 9:30:00 AM From: Robert Utne Read Replies (1) | Respond to of 6570
Brazil to get HDTV broadcasts for World Cup via Zenith's VSB patented transmissions (ATSC standard). (When will Zenith announce its royalty pricing?) February 12, 1998 BUSINESS WIRE: "Comark Digital Services has been awarded a contract by TV Globo to bring "World Cup Soccer" live action from France to Brazil in digital HDTV (High Definition Television). "World Cup Soccer" is being delivered in the ATSC (Advanced Television Systems Committee) Digital Television Standard. "There is no better programming than sports, particularly soccer, to demonstrate what HDTV means to the viewers. There is no better moment than the World Cup to demonstrate this technology, when the Brazilian people will focus their attention to television, anxiously rooting for their national team to win its fifth World Cup. "For this reason, with the support of CDS, we have decided to undertake this challenging project of being the first to broadcast HDTV live from another continent."... COMARK is providing Solid State UHF transmitters with its state-of-the-art 8 level-Vestigal Side Band (8-VSB) "All Digital" modulators for "over-the-air" broadcast to a number of public demonstrations and venues.... Globo TV is a national network which covers Brazil through 104 television stations and holds a market share of 75%. A strong in-house production capability is responsible for over 60% of airtime programming and for exportation to more than 130 countries. COMARK Communications, Inc., a member of the ATSC, is an Emmy award winner and recognized leader in high power UHF terrestrial broadcasting. Comark Digital Services (CDS) is a division of COMARK and is helping broadcasters develop and implement successful strategies for digital television. CDS offers broadcasters a variety of services including strategic planning, consulting, systems design, innovative products and complete turnkey systems integration. COMARK is a member of the Thomcast organization, which ranks as the largest terrestrial broadcasting product and service organization in the world."