Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: doug doan who wrote (1547)	2/11/1998 5:26:00 PM
From: Alomex	Respond to of 164684

Question: Is there a significant barrier to entry into the on-line book business? My gut answer is: none that a large company could not leap with its eyes closed. But then again Borders has been working on their web site for several months now, and it is still not up there. I would say that anyone wishing to compete with Amazon today would require several million dollars in software and equipment, but what is more important, 50 to a 100 million dollars to spend in advertising, exclusivity deals, book reviews, author appearance fees, etc. That is a substantial barrier to entry. One that can only be overcome by B&N, Borders, Microsoft, AOL, Yahoo and other big time players...