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Technology Stocks : IFMX - Investment Discussion -- Ignore unavailable to you. Want to Upgrade?

To: zc66 who wrote (9303)	2/11/1998 7:44:00 PM
From: Mo Chips	Respond to of 14631

>>Revenue dropped 17% from a year ago. Profit was from costs reduction. Am I right?>> You are correct, but one positive way to look at this is to calculate a ratio of revenue to sales and marketing expenses.... Rev/S&M Q497 = 2.62 Rev/S&M Q496 = 1.59 This means that sales & marketing dollars spent in Q497 were more effective in bringing in revenue. In the face of all of the uncertainty, even more impressive. However, some of it could be cleaning the balance sheet of the advances of unearned license revenue, which were actually sold to resellers and probably take less effort (fewer $$$) to sell. Hopefully it really is a more productive sales & marketing effort... Mo