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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Cogito who wrote (47580)	2/11/1998 11:33:00 PM
From: Andrew Shih	Respond to of 58324

>>BTW, you can get somewhat less expensive MiniDisc players/recorders from other manufacturers including Sharp.<< That's exactly it, for every consumer product out there Sony has name-recognition and brand equity. Thus, they almost always charge more for similar products. In the computer realm, however, there is very little branding for Sony, other than in media. Here Iomega has the brand equity. I can't really imagine Sony trying to sell drives at a loss just to gain market share. If they do, however, I'll be the first to sell my shares. -Andrew