To: Ibexx who wrote (5125 ) 2/16/1998 1:58:00 PM From: Flair Respond to of 74651
Ibexx & all, "Sound, vision invade PCs".infoworld.com By Jeff Walsh and Andy Santoni InfoWorld Electric Posted at 5:27 AM PT, Feb 14, 1998 Streaming multimedia is moving closer to the enterprise as products from companies such as Microsoft and Intel are enabled with standards, software, and hardware support. Next week RealNetworks will deliver a plug-in to Microsoft PowerPoint 97 that will allow presentations to be produced in RealNetworks' RealVideo format. In addition to delivering the basic presentation, users can annotate and synchronize audio to the presentation using RealAudio. "This tie-in with PowerPoint 97 instantly connects the product with streaming media and legitimizes it for business purposes," said Jae Kim, an associate analyst at Paul Kagan Associates, in Carmel, Calif. The PowerPoint plug-in is part of RealNetworks' delivery of RealPublisher 5.1, a product with a $50 price tag that uses wizards to simplify the creation of streaming media. Corporate use will also increase as more standards are adopted, and companies no longer are locked into proprietary technologies. The International Organization for Standardization, commonly known as the ISO, this week adopted Apple's QuickTime file format as the starting point for creating MPEG-4 as a unified digital media storage format. Apple received support from industry heavy hitters -- IBM, Netscape, Oracle, Sun Microsystems, and Silicon Graphics -- in proposing the QuickTime file format to the ISO. Microsoft had proposed using its Active Streaming Format as the basic file format, but the vendors supporting the specification said they chose QuickTime for its capability to read a variety of existing file formats. Up until now, end-users have had to re-purpose their media libraries if they switched between products, observers said. Attachmate, which used video materials for human resources training, previously stored this material in the MPEG-2 format. The company then had to decode this material when it decided to standardize on Real Networks' RealVideo format. "The fact that there could be a standard that everyone could use would help," said Fred Barrett, manager of electronic marketing tools at Attachmate, in Bellevue, Wash. Streaming media is more ubiquitous now that bandwidth constraints and hardware requirements are not as demanding, Barrett said. On the hardware side, Intel next week will fete its long-awaited i740 graphics accelerator chip, developed under the code-name Auburn, at the Intel Developers Forum, in San Jose, Calif. "The new chip is no faster than today's best 3-D accelerator," said Peter Glaskowsky, a senior analyst at MicroDesign Resources, in Sunnyvale, Calif. "But it is backed by Intel's powerful marketing machine." According to Brian Ekiss, graphics marketing manager at Intel, i740-based graphics boards should come from Asustek, Diamond Multimedia, Leadtek, Number Nine, Real3D, and STB.