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To: MONACO who wrote (47771)	2/13/1998 9:29:00 AM
From: Jim McMannis	Read Replies (1) \| Respond to of 186894

RE: Intel buying CREAF... Well, they already tried the modem market...maybe they will try the soundblaster market. Not really buying a competitor, maybe it would get past the DOJ. Might help in the integration of audio on a daughter chip...strengthening Intels monopoly in that any integrated board would be able to claim Sounblaster compatibility which may or may not be licensed to others making integrated chips or chip-sets. Could be a good powerplay for Intel. Maybe someone else will comment. Jim

To: MONACO who wrote (47771)	2/13/1998 12:22:00 PM
From: Paul Engel	Read Replies (2) \| Respond to of 186894

Monaco - Creative Technologies (CREAF) is the SoundBlaster company. They are a Singapore company I believe but have a big office in San Jose. Their Soundblaster Technology is the standard in the industry but there are several competitors (smaller) with newer and better technology. The addition of high quality sound to Intel's chip sets would help them to suck in even more of the system components into silicon, but even a little company like Cyrix was able to reverse engineer the Soundblaster compatibility for their MediaGX. Speaking of Cyrx - Intel should "copy" Cyrix's Soundblaster knock-off - after all, Intel now has an extended patent cross license agreement with NSM/Cyrix - so that little gem is up for grabs. Also, since they are a Singaporean company (CREAF), that would not make it an easy acquisition for Intel. Paul