To: Peter O. who wrote (5335 ) 2/13/1998 1:50:00 PM From: Daniel Schumacher Respond to of 120523
TouchStone Expands Sales Channel Efforts; Leading Rep Firm Partnership Provides Added Sales Resources Friday, February 13, 1998 08:01 AM > HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Feb. 13, 1998-- TouchStone Software Corp. (Nasdaq: TSSW) Friday undertakes a new sales initiative to expand sales channel efforts for the company's entire line of products. By partnering with The TAMCO Group, a leading independent manufacturer's rep firm with $600 million in annual revenue, TouchStone plans to augment its coverage in VAR, system integrator, distributor, catalog and retail channels. Fifteen core TAMCO representatives in the Western and Southeastern regions of the United States will target both new and existing sales channels for TouchStone. TAMCO will launch a special promotion on CheckIt, CheckIt Professional Edition and PC-cillin Anti-Virus targeted at all system integrators over the next six months. "We view TAMCO as an integral part in launching new products and programs," said Walter Havekorst, director of sales and marketing, TouchStone Software Corp. "With TAMCO's expertise, we will continue our aggressive plans to broaden all of TouchStone's sales channels." With an extensive understanding of both channel and client needs, TAMCO brings ten years of experience with a variety of hardware manufacturers and software publishers to provide strong relations with leading VARs, system integrators and distributors. TAMCO will leverage these relationships to increase TouchStone's presence in these sales channels. "The software business presents a growth area for us," said Robert Danese, president, TAMCO. "TouchStone enhances our focus by adding a complementary line of products to our current clients, like Microsoft." The affiliated companies of The TAMCO Group together manage on behalf of many of the industry's leading microcomputer vendors more than $600 million in annual channel sales. The company represents a number of hardware and software manufacturers including Microsoft, Alps, Altec Lansing, Kensington, Philips, SyQuest and TDK. TAMCO comprises a unique industry sales and market service organization with broad market access to the Pacific Northwest, the Southwest, Rocky Mountain and Southeast regions of the United States. TouchStone Software Corp. is a leading developer of innovative software including CheckIt, PC-cillin Anti-Virus, FastMove! and e.Support designed to help people use complex technologies. Products are distributed worldwide through the retail, VAR, distributor, direct and OEM sales channels. TouchStone's corporate headquarters are located at 2124 Main Street, Huntington Beach, CA, 92648. Additional information about TouchStone Software is available at www.touchstonesoftware.com/. CONTACT: TouchStone Software Corp. Pam Swartwood, 714/969-7746, Ext. 302 pswartwood@touchstone-sc.com