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Technology Stocks : Zenith - One and Only -- Ignore unavailable to you. Want to Upgrade?

To: Dennis W who wrote (4416)	2/14/1998 3:11:00 AM
From: flickerful	Read Replies (2) \| Respond to of 6570

dennis... interesting notion the parallels with sunbeam... the inherent value and good will in a recognized, respected brand name should never be underestimated, nor its potential to reemerge discounted. these are tenets long standing in all streams of commerce. when arrow shirts changed ad agencies in '79 having been at Y&R for the 48 years precedent, the retail market was just beginning its love affair with designer jeans: it wasn't long before there were designer everythings. arrow wanted to gain market share with the 18-34 student/young urban professional/hip & affluent up & coming boomers typically shopping for designer labels. the challenge---->how to glamorize, without sullying, the arrow collar of j.c. leyendecker, and of cole porter fame. the zenith paradigm, in many ways.... cutting to the chase, the tag line became " arrow. the first great designer label worn by half the men in america." the models were young. the photographer was bruce weber. the first ad was a gate-fold off the cover of time magazine, over father's day. that was the beginning anyway. i look forward as well, dennis & robert, to hearing from the new helmsman, and hearing about the strategy which will reinstate zenith.