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Technology Stocks : IDTI - an IC Play on Growth Markets -- Ignore unavailable to you. Want to Upgrade?


To: David Tesorero who wrote (6660)2/14/1998 2:04:00 PM
From: Rob S.  Respond to of 11555
 
That is telling. IDTI has an excellent reputation as an engineering and service oriented company. When your primary market are products that are designed closely with the engineering departments of your customers, marketing becomes secondary. The C6 family and other products like the graphics chip are oriented towards the plug-in compatible market, so the marketing effort must increasingly take a roll. Still, IDTI is served well by their engineering centric marketing approach. Having the respect and trust of the engineering departments of major OEMs is a big plus compared to hit-and-miss Cyrix or "promise more than you can deliver" AMD.