IDC Study Forecasts Internet Commerce Revenues in Western Europe to Reach $30 Billion by 2001
PR Newswire - February 17, 1998 08:49
%CPR %MLM V%PRN P%PRN
FRAMINGHAM, Mass., Feb. 17 /PRNewswire/ -- Total Internet commerce
revenues in Western Europe will grow from $1 billion in 1997 to $30 billion in
2001 according to a new research study published by International Data
Corporation (IDC). This report, based on IDC's Internet Commerce Market
Model(TM) reveals the average transaction size per buyer per year will grow
dramatically, especially for the business-to-business segment, driving total
Internet commerce revenues to astonishing levels.
IDC projects the number of devices accessing the Web in Western Europe
will grow from 14.2 million in 1997 to almost 58 million by the end of 2001.
The number of users associated with those devices will grow from 16.6 million
in 1997 to 56 million by yearend 2001.
"Germany and the United Kingdom are currently rivals for the spot as the
largest Internet market in Western Europe, each with a 1997 Web population of
more than four million individuals," said Carsten Hejndorf, project manager of
IDC's European Internet program. "Germany alone is expected to drive one-
third of the World Wide Web user growth in Western Europe and dominate the
market between 1998 and 2001 with more than 17 million Web users projected by
the end of 2001."
Almost 4.3 percent of all inhabitants in Western Europe are now World Wide
Web users, with penetration rates by country varying from 0.8 percent to 12.2
percent. The Nordic countries take the clear lead but Switzerland, the United
Kingdom, Netherlands, and Germany are also all above the Western European
average.
This report, The Western European Forecast for Internet Usage and
Commerce,(IDC #103D) provides a sizing and forecast of the market for Internet
commerce in Western Europe, including the number of users accessing the
Internet and World Wide Web, the number of devices accessing the Internet and
World Wide Web, and the level of transactions per user. Market sizing and
forecasts are segmented by country and end-user segment. Sixteen Western
European countries are covered, split by five end-user segments (home, small
business, medium/large business, government, and education). Data are
provided for 1995, 1996, and 1997 with forecasts to 2001.
The market sizing and forecasts are outputs of IDC's Internet Commerce
Market Model(TM). This report goes into depth describing the input and output
of the model, the forecast assumptions embedded in the model, and the
definitions of the terms incorporated in the model. It is based on version
4.0 of the model, which is the first version in which the model is expanded to
include individual forecasts for all countries in Western Europe.
IDC believes the Internet Commerce Market Model(TM) offers the industry's
single most comprehensive picture of Web usage and commerce. It is based on
more than 40,000 primary research interviews per year around the world and on
IDC's vaunted supply-side forecasts for personal computers, network computers,
Internet access services, and other technologies.
About IDC
Headquartered in Framingham, Mass., International Data Corporation
provides IT market research and consulting to more than 3,900 high-technology
customers around the world. With a global network of 300 analysts in more
than 40 countries, IDC is the industry's most comprehensive resource on
worldwide IT markets, products, vendors, and geographies.
IDC/LINK, an IDC subsidiary, researches and analyzes the home computing
market, leading-edge technologies in telecommunications and new media, and the
convergence of computing and consumer electronics.
IDC's World Wide Web site ( idc.com ) contains additional
company information and recent news releases and offers full-text searching of
recent research.
IDC is owned by International Data Group (IDG), the world's leading IT
media, research and exposition company.
All product and company names may be trademarks or registered trademarks
of their respective holders.
SOURCE International Data Corporation
/CONTACT: Peter Frenning, 46-8-751-0415, pfrenning@idcresearch.com or
Elizabeth Freedman, 508-935-4764, bfreedman@idcresearch.com, both of IDC/
/Company News On-Call: prnewswire.com or fax, 800-758-5804,
ext. 113987/
/Web site: idcresearch.com |
