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Non-Tech : LOCK (Saf-T-Lok) -- Ignore unavailable to you. Want to Upgrade?

To: Ron who wrote (459)	2/16/1998 10:25:00 PM
From: Tekktrader	Respond to of 1039

There is no URL because the Bloomberg News service is proprietary and not usually posted to the Net unless it makes their website. The author of the article is Susan Antilla at Bloomberg and she says that you can find the article on a Bloomberg terminal by searching her name. The story was published in March 1997 and therefore is too old to be kept on the Bloomberg site. The story also predated the PR firm's involvement with LOCK and LOCK not mentioned. There was a post over on Yahoo from a guy who paraphrased the article. I emailed him and he said I could copy it over here on SI, so I'll try to do it in the next message. The name of the PR firm is Marketing Direct Concepts (MDC).

To: Ron who wrote (459)	2/16/1998 10:31:00 PM
From: Tekktrader	Respond to of 1039

This is a reprint of a post made over at the Yahoo message boards, with permission of the author. Subj: MDC Article By: TraderByTheBay Date: Feb 13 1998 1:02 P.M PST Reply To: Msg. 1 by YahooFinance Well, I think I can help you warring guys out. I found an article through my Bloomberg terminal written last year by Susan Antilla of Bloomberg called "Risky Reading at 30,000 Feet". That must be the article you were asking about before. I'm not sure what the legalities are about reprinting the whole article here, so I guess I won't do that. You guys with a Bloomberg terminal can find it easily enough. Heres the meat of it though. Seems MDC (the PR firm for LOCK) produced an "advertorial" that was distributed in the U.S. Airways inflight magazine. Seems this "advertorial" touted a "sneak preview" of 3 stocks for which Marketing Direct Concepts was "undertaking a national marketing recognition program designed to expose their enormous potential to the world". This is pretty funny. The author says that that the fine print of the article noted that "the ad's producers may even own stocks of the companies being touted. And sometimes may not check any of the facts, which must be a big help when you're trying to cut down all that annoying reporting time". Well, she has a sense of humor, doesn't she. Well, it seems the first company touted by MDC was Chadmoore Wireless Group of Las Vegas. According to the article, MDC said that Chadmoore was "ready to explode". The author then says that here was the explosion: First, the stock dove 81% since June 21 down to 1 3/16! The, she says, in April of 196, the company lawyer learned that one of the top officers-- the "Chad" of "Chadmoore"--was a convicted felon. Whoops! Seems the next company MDC touted was Total World Communications. The author then states that it seems that the MDC advertorial ommitted the little fact that this company had an accumulated deficit of over $30m and a working capital deficiency of over $10m. Better yet, the MDC produced advertorial forgot to tell the readers that Total World had settled lawsuits filed by Morgan Stanley for allegedly giving the big investment bank counterfeit bonds to use as collateral in a deal! Cool stuff. Apparently the bonds ended up in the hands of the Secret Service. There was more about Total World. The article talks about a govt investigation into Total World's (back when it was called International Standards) alleged involvement with an electronic newsletter that was charged with taking payments to tout stocks. Wow.