Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: ronco who wrote (9832)	2/17/1998 11:23:00 AM
From: jgideon	Read Replies (1) \| Respond to of 13925

SRS, along with Qsound and AURL, compete directly with CREAF's E-mu subsidiary for 3D sound. In terms of competing for specialty uses, they are strong competition. However, for the majority of the PC audio market, CREAF has the E-mu chip on their Soundblaster AWE 64 cards and these small companies cannot compete. They are marketing 3D chips as add-ons, which will work as OEM sales onto motherboards. No one, not even CREAF, has succeeded in establishing a 3D sound standard, beyond MSFT's DirectSound 3D specification. The bigger field for Qsound, which I am more familiar with, is home stereo, DVD, and hearing aids. They also market themselves in the recording industry. CREAF has the advantage in PC due to their large installed base of AWE 64's, IMHO. jg