To: Gary R. Owens who wrote (28344 ) 2/18/1998 10:25:00 AM From: topwright Read Replies (6) | Respond to of 41046
Skeptics: Looking for reasons why we base our hopes on Franklin's chances of success; read this (PR NEWSWIRE) DJ: Computer Telephony to Revolutionize the Way We Communica DJ: Computer Telephony to Revolutionize the Way We Communicate, According to Piper Jaffray Study MINNEAPOLIS--(BUSINESS WIRE)--Feb. 18, 1998-- Investment banking firm expects spending to reach $28 billion on computer telephony solutions by 2001, driven by the needs to increase productivity, reduce expenses and find more effective means of communication Businesses will spend $28 billion on computer telephony-related software, hardware, products and services by the year 2001, according to Edward R. Jackson, senior research analyst at Piper Jaffray Inc. That's one of the conclusions Jackson draws in "The Computer Telephony Report" released this month. The first comprehensive study of the rapidly emerging computer telephony industry, Jackson's report outlines how this spending will revolutionize the ways in which we communicate for business and with each other. The 124-page document provides an in-depth examination of six separate areas of the computer telephony industry: core enabling technology; customer premise equipment (CPE)-based messaging; interactive voice response, call center solutions, enhanced services; and Internet (Internet protocol) telephony. The report includes projections in each area for revenue growth, size of the industry opportunity and potential catalysts and restraints. Some of the report's most significant findings include: -- With the convergence of telecommunication and computer technology, the industry is being driven to standardize on common platforms and protocols allowing computer telephony companies to broaden in focus and increase the scope of its addressable market; -- Increasing momentum towards open-platform computing environments will lead to the "death" of the proprietary, or closed, system in the core enabling technology sector. An estimated $2.9 billion will be spent of these products in 2001 representing 35 percent compound annual growth rate; -- An estimated $1.4 billion in goods and services will be spent on interactive voice/web response systems in 2001. Due to significant adoption of these solutions in recent years, the market is saturated relative to other computer telephony applications. Consequently, this saturation will plague the sector's growth over the coming years; -- Call center solutions allow businesses to become more productive, reduce expenses and, most importantly, improve customer satisfaction. Coupling these advantages with the rapid return on investment from these products, significant growth will continue in this sector and bring an estimated $11.2 billion in sales in 2001; -- Given that the dial tone has become a commodity, service providers will turn to offering enhanced services as a means of differentiating themselves and in order to prevent customer churn and maximize revenue from each customer; -- Although several computer telephony applications exist in the market, the true power and capabilities of computer telephony are just ramping up. The industry has yet to reach its true acceleration phase and, consequently, significant growth awaits its future; "Computer telephony is too often considered a technology that eliminates the personal nature of a communication to achieve higher efficiency," Jackson said. "But Computer Telephony goes much deeper than that. Over the next few years, we will witness an onslaught of products and services that alter our traditional ways of communicating. As our need to communicate with more people, across broader locations, at all hours of the day becomes imperative, computer telephony applications will meet our increasing needs by coupling the power of computers and telephones." The entire 124-page report by contacting your Piper Jaffray representative. Members of the media may obtain a copy by calling Elizabeth Child, Piper Jaffray media relations consultant, 612/342-6594. Founded in 1895, Piper Jaffray Companies Inc. has become one of the nation's premier full-service investment firms. Piper Jaffray Inc.'s Equity Capital Markets business has grown exponentially in the last several years by focusing on the needs of growth companies in the healthcare, technology, financial, consumer and industrial growth sectors. The firm's Equity Research department employs more than 50 research analysts and associates who cover nearly 300 companies. Piper Jaffray Inc. also has built a reputation for its expertise in Fixed Income Capital Markets and its retail brokerage unit. Other subsidiaries of parent company Piper Jaffray Companies Inc. include Piper Capital Management Incorporated, Piper Trust Company and Piper Jaffray Ventures. Piper Jaffray Inc. is a member of the New York Stock Exchange, SIPC and other major stock exchanges. For more information, visit our Web site at piperjaffray.com . CONTACT: Piper Jaffray Inc. Elizabeth Child, 612/342-6594 *** end of story ***