To: Maverick who wrote (1196 ) 2/18/1998 5:26:00 PM From: Maverick Respond to of 1629
NN article, part IIISoftware upgrades will keep the money rolling in for years to come. In the big scheme of things, however, Newbridge will live or die by its success in the bigger ATM market. And right now, nearly everyone agrees that Newbridge offers the most advanced ATM technology for telephone companies and big Internet service providers. But others are moving in. Cisco Systems, which dominates the corporate networking market, bought its way into the ATM market through the takeover of StratCom Inc. in 1996. Since then, Cisco's ATM success has been limited mainly to Cisco's traditional private network market. While some telephone companies have installed Cisco machines, the hardware hasn't proven itself well-suited to the segment's needs. However, Cisco's flawless financial growth helps make it a formidable competitor. Another potential threat from Cisco's end of the market may come from computer networking equipment maker Ascend Communications Inc. of Alameda, Calif., which bought ATM maker Cascade Communications Corp. last spring. Again, the private network world seems to be its main market, but it has sparked some interest with US telcos. The competition from companies that traditionally make telephone equipment is similarly fragmented. Northern Telecom has a strong product line for private network, but nothing that matches Newbridge's equipment for the critical core network. Lucent Technologies, the equipment company spun off by AT&T Corp., is a relative newcomer to ATM--its product line only d‚buted last year. However, with sales of US$25.6 billion in 1997, it has enormous resources. About 3,000 engineers were thrown into developing the AT&T switches. And few companies can match Lucent's satisfied customer base, particularly in the US. There are also persistent--and, for Newbridge, scary--rumors that Lucent might speed up its program [thru acq.] and Cisco might solve its telco shortcomings by forming an ATM alliance.[w/ LU or NT, the one who is left out would have no choice but partner w/ ASND]