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To: Bill Harmond who wrote (7473)	2/18/1998 6:46:00 PM
From: Keith J	Respond to of 27307

I've also read that about 75% of people that are going to purchase computers and use the internet plan on trying AOL. Don't you want consumers for advertising? Rather than business people? Of course, I'm not saying the quality of advertisements is that much different on AOL and YHOO. (i.e., click here to win a sweepstakes) And AOL can do pop-ups when you log in (unless you turn them off), so you at least have to read/clear a window vs. just ignoring an tiny ad that you might not even see. KJ

To: Bill Harmond who wrote (7473)	2/18/1998 11:12:00 PM
From: PeterGx	Read Replies (1) \| Respond to of 27307

<<AOL's reach is limited by its membership. Yahoo doesn't have that limitation, already has many more different users (about double AOL's), and Yahoo is growing faster because it benefits from the growth in web users which is much faster than AOL's membership growth.>> William: I've noticed you've finally began to differentiate between "membership" and "users". However, you still seem to put them under the same common denominator as far as their revenue potential is concerned. AOL has PAYING members, Yahoo's clientele is predominantly comprised of "browsers" - Yahoo has no more membership than NBC CBS.. or the Yellow Pages. When Yahoo becomes an ISP, then they'll have real members - and then, placed in the proper light, one would see that Yahoo - the undesputed internet leader - does not compare well at all to its rivals: AOL, MSN and even to the stripped down ISPs.