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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Rocky Reid who wrote (48198)	2/18/1998 9:44:00 PM
From: Cogito	Read Replies (1) \| Respond to of 58324

>>That Camera convention should be a warning to IOmega investors. The field is very crowded, the market segment has already jumped on board the PC card bandwagon, and most camera makers have either not heard of Vapor!, or have no plans to use it. Besides, several technical problems were discovered, such as the 2 inch cable necessary to interface with a PC Card(!) slot in the camera. This length of wire was said to cause problems with data integrity. Also, the picture showed Vapor! interfacing with, yes, you guessed it, a PC CARD SLOT in the computer! Now, all you have to buy is a PC card slot for your computer to use Vapor! How Convenient. Not. Any solution offered for using Vapor! in that report included cluttering up your computer desk even more than it already is. No thanks.<< Rocky - As usual, you were so intent on finding negatives that you missed some points completely. One, the cable length said to cause problems was "anything more than two inches." Two, the Clik! drive was shown using a PC Card slot, and Iomega stated that it would have serial, parallel, infrared, and any other type of interface you could name. Another thing that was clear is that Iomega is completely aware of the fact that flash media have a commanding lead in this market. Which is only natural, since flash media are currently the only option. But Iomega's strategy includes being able to plug in to the flash media interface, and to attach directly to the bottom of the camera. Sounds to me like they know what they are doing. - Allen

To: Rocky Reid who wrote (48198)	2/19/1998 12:22:00 AM
From: Les White	Respond to of 58324

>>No OEM's, stk, no OEM's, stk, no OEM's stk, no OEM's stk<< You sound like a broken record, Rocky. You just don't get it. Click does not need OEM's to succeed. IOM is leading with the external Click in order to make available one model of the drive to as many potential users as possible. You can be sure that the external click will work with all of the most popular digital cameras as well as PDA's. A smart consumer will be able to buy one click drive and use it with all of the digital cameras he currently owns plus the ones he upgrades to as the technology improves. With one product IOM introduces itself to all of the current owners and future purchasers of the most popular digital cameras, not just a few OEM's. This is a fast moving technology with a great deal of growth potential. Leadership can change hands many times over the next few years. Click will be compatible with all so it will not succeed or fail by the fate of a few OEM's. Click will rise with the whole industry. Cha-ching! And what will IOM do with all the marketing data they get from customer feed back? They'll use it to target the manufacturer's of the cameras whose customers are buying the external click drives. The digital camera users will determine the success or failure of Click, not the OEM's and more than likely their vote will decide which manufacturer's eventually OEM Click. IOM's product life cycle plan is quite a deft bypass of the manufacturers strait to the consumer who in turn will compel the manufacturers to follow suit. Sound's familiar, doesn't it? Les