To: LaShark who wrote (27010 ) 2/19/1998 8:12:00 AM From: Roy F Read Replies (3) | Respond to of 30240
Syncronys Adds PR Muscle to Management Team February 19, 1998 08:00 AM CULVER CITY, Calif.--(BUSINESS WIRE)--Feb. 19, 1998--Leading-edge PC utility publisher, Syncronys Softcorp SYCR , developer of the revolutionary Smart Files technology, announced today that it has recruited industry veteran Maurice Hamoy as its Vice President of Communications. Hamoy, with 25 years of solid success in marketing communications to his credit, will be charged with directing all public relations activities at Syncronys. Mr. Hamoy, 48, was recruited from Software Publishing Corporation SPCH where he last served as Vice President of Marketing. There he successfully repositioned the company into growth-oriented Internet markets, garnering numerous industry awards for the company's products, including the prestigious "Editor's Choice" Award at PC Magazine and the "Win 100" Award from Windows Magazine. Before SPC, Hamoy guided the marketing activities of Inset Systems, Inc., developer of highly acclaimed HiJaak utility products (earning over 60 industry awards) until acquisition of the company in 1995 by Quarterdeck Corporation QDEK . "We set out to create the most dynamic marketing team in the industry," stated Rainer Poertner, Syncronys President & Chief Executive Officer. "Maurice completes our star team roster. Maurice's proven record of success in communicating high technology products in a clear, compelling and effective manner will be a key element to the broadest possible adoption of our new products." "I have great radar for winning technology and for generating industry recognition," Hamoy said. "Syncronys' Smart Files technology definitely set off my radar -- that and the caliber of the management team I have joined attracted me to Syncronys. I intend to immediately implement a public relations strategy designed to quickly build both awareness and customer demand for Syncronys' excellent PC utility offerings. My specialty of translating the benefits of high technology products into effective PR meshes with Syncronys' dynamic product roster I will be announcing in the weeks and months to come." Headquartered in Culver City, California, Syncronys Softcorp, whose mission is to create software to "syncronize man and machine," is the developer of the revolutionary Smart Files technology. For more information on Syncronys, or to receive future press releases electronically, visit Syncronys' website at www.syncronys.com.